Chuck

Okay, let's do it.

So in the parlance of today, Chuck, George Square and his Muzak Corporation pivoted from home consumer markets to business markets. And that just knocked it out of the park because it turned out that there were a lot of companies, hotels, restaurants, clubs. I think the Stork Club was an early customer that said, you know what?

So in the parlance of today, Chuck, George Square and his Muzak Corporation pivoted from home consumer markets to business markets. And that just knocked it out of the park because it turned out that there were a lot of companies, hotels, restaurants, clubs. I think the Stork Club was an early customer that said, you know what?

So in the parlance of today, Chuck, George Square and his Muzak Corporation pivoted from home consumer markets to business markets. And that just knocked it out of the park because it turned out that there were a lot of companies, hotels, restaurants, clubs. I think the Stork Club was an early customer that said, you know what?

It's really going to make our place seem fancy if we've got music piping in. all the time. So, yes, we would like to sign up for your service. And that's really where Muzak kind of started to take off.

It's really going to make our place seem fancy if we've got music piping in. all the time. So, yes, we would like to sign up for your service. And that's really where Muzak kind of started to take off.

It's really going to make our place seem fancy if we've got music piping in. all the time. So, yes, we would like to sign up for your service. And that's really where Muzak kind of started to take off.

It's a big one. Yeah.

It's a big one. Yeah.

It's a big one. Yeah.

And very frequently, it's made into a much more mellow version of itself. Like any rough edges are taken off. Since they take the vocals out, it's not like that vocal melody is non-existent any longer. They just replace it with something else. So if they're trying to go for something like a little more upbeat or uptempo, they'll replace the vocals with, say, like a saxophone.

And very frequently, it's made into a much more mellow version of itself. Like any rough edges are taken off. Since they take the vocals out, it's not like that vocal melody is non-existent any longer. They just replace it with something else. So if they're trying to go for something like a little more upbeat or uptempo, they'll replace the vocals with, say, like a saxophone.

And very frequently, it's made into a much more mellow version of itself. Like any rough edges are taken off. Since they take the vocals out, it's not like that vocal melody is non-existent any longer. They just replace it with something else. So if they're trying to go for something like a little more upbeat or uptempo, they'll replace the vocals with, say, like a saxophone.

If they're trying to do something a little more mellow, they'll replace the vocals with a string section. Yeah, or harp, perhaps. Yeah, that's one of the things that Muzak is very famous for is like what's called masses of strings, just strings upon strings. In fact, one of the early, I guess, big name groups that produced Muzak was called 101 Strings.

If they're trying to do something a little more mellow, they'll replace the vocals with a string section. Yeah, or harp, perhaps. Yeah, that's one of the things that Muzak is very famous for is like what's called masses of strings, just strings upon strings. In fact, one of the early, I guess, big name groups that produced Muzak was called 101 Strings.

If they're trying to do something a little more mellow, they'll replace the vocals with a string section. Yeah, or harp, perhaps. Yeah, that's one of the things that Muzak is very famous for is like what's called masses of strings, just strings upon strings. In fact, one of the early, I guess, big name groups that produced Muzak was called 101 Strings.

They probably were absolutely accurate in that. Like, there's just tons of strings everywhere. Violins, cellos, violas, every string instrument you can throw at it, they just layer upon layer in these songs. It's one of the hallmarks of Muzak.

They probably were absolutely accurate in that. Like, there's just tons of strings everywhere. Violins, cellos, violas, every string instrument you can throw at it, they just layer upon layer in these songs. It's one of the hallmarks of Muzak.

They probably were absolutely accurate in that. Like, there's just tons of strings everywhere. Violins, cellos, violas, every string instrument you can throw at it, they just layer upon layer in these songs. It's one of the hallmarks of Muzak.

Right.