Chuck

No, keep guessing.

No, keep guessing.

There's got to be another one, Chuck, because I'm still looking.

There's got to be another one, Chuck, because I'm still looking.

There's got to be another one, Chuck, because I'm still looking.

What the heck is that thing called?

What the heck is that thing called?

What the heck is that thing called?

We'll just call it quantum leap. Sure. So with this quantum leap thing that they had going on. The bacula effect. Quantum modulation. The bacula effect. Quantum modulation, okay? Oh, okay. I like bacula effect. That's a great one. Okay. With quantum modulation, it was we are evoking an emotion that is now tied forever to the brand that you're shopping, the store you're shopping in right now.

We'll just call it quantum leap. Sure. So with this quantum leap thing that they had going on. The bacula effect. Quantum modulation. The bacula effect. Quantum modulation, okay? Oh, okay. I like bacula effect. That's a great one. Okay. With quantum modulation, it was we are evoking an emotion that is now tied forever to the brand that you're shopping, the store you're shopping in right now.

We'll just call it quantum leap. Sure. So with this quantum leap thing that they had going on. The bacula effect. Quantum modulation. The bacula effect. Quantum modulation, okay? Oh, okay. I like bacula effect. That's a great one. Okay. With quantum modulation, it was we are evoking an emotion that is now tied forever to the brand that you're shopping, the store you're shopping in right now.

So like this one – so they hire people who make playlists, who curate these playlists that are start to finish. They all share this one theme. They all kind of have this one like cool – not scary, super hip, beachy, you know, spring break 2008 kind of thing, whatever.

So like this one – so they hire people who make playlists, who curate these playlists that are start to finish. They all share this one theme. They all kind of have this one like cool – not scary, super hip, beachy, you know, spring break 2008 kind of thing, whatever.

So like this one – so they hire people who make playlists, who curate these playlists that are start to finish. They all share this one theme. They all kind of have this one like cool – not scary, super hip, beachy, you know, spring break 2008 kind of thing, whatever.

So like a company will say this is what our brand is all about. Give us playlists that fit this. And so now you're kind of like you feel cool because of the music of where you're shopping and And so that makes you want to shop and associate yourself with that place even more. That's what Muzak, that's what's called Neo-Muzak is all about. That's the current state of affairs in the industry.

So like a company will say this is what our brand is all about. Give us playlists that fit this. And so now you're kind of like you feel cool because of the music of where you're shopping and And so that makes you want to shop and associate yourself with that place even more. That's what Muzak, that's what's called Neo-Muzak is all about. That's the current state of affairs in the industry.

So like a company will say this is what our brand is all about. Give us playlists that fit this. And so now you're kind of like you feel cool because of the music of where you're shopping and And so that makes you want to shop and associate yourself with that place even more. That's what Muzak, that's what's called Neo-Muzak is all about. That's the current state of affairs in the industry.

2011.

2011.

2011.