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Appearances Over Time

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Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, 15 years after that bunker incident. Yep. So it took a long time to finally boil over. Right. And in between there was another war. They were not good Nazis, we should point out. Kind of, you know, they were members of the Nazi party and Rudy did get drafted. But like you said, he deserted his post a lot. And, you know, they really did just want to sell shoes.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

So, like you said, they split up the company. And we mentioned earlier that this river ran through the center of town. And I said, significant. And it is significant because it literally divided the town. And they set up their business. It's not like one of them said, well, I'm going off to Berlin. Right. They just set up camp on opposite sides of that river. Adi Dassler.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

So, like you said, they split up the company. And we mentioned earlier that this river ran through the center of town. And I said, significant. And it is significant because it literally divided the town. And they set up their business. It's not like one of them said, well, I'm going off to Berlin. Right. They just set up camp on opposite sides of that river. Adi Dassler.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

So, like you said, they split up the company. And we mentioned earlier that this river ran through the center of town. And I said, significant. And it is significant because it literally divided the town. And they set up their business. It's not like one of them said, well, I'm going off to Berlin. Right. They just set up camp on opposite sides of that river. Adi Dassler.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

said, I will name my company Adidas. Actually, at first they named it Adas. Well, yeah, but everyone said that stinks.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

said, I will name my company Adidas. Actually, at first they named it Adas. Well, yeah, but everyone said that stinks.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

said, I will name my company Adidas. Actually, at first they named it Adas. Well, yeah, but everyone said that stinks.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, Rudy went with Ruda, and everyone said that no one's going to buy shoes named Ruda, especially in the United States. And he said, I don't understand. And they said, don't worry about it. So somehow he got Puma out of Ruda. Right. Which I don't get, but it's a name that stuck.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, Rudy went with Ruda, and everyone said that no one's going to buy shoes named Ruda, especially in the United States. And he said, I don't understand. And they said, don't worry about it. So somehow he got Puma out of Ruda. Right. Which I don't get, but it's a name that stuck.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, Rudy went with Ruda, and everyone said that no one's going to buy shoes named Ruda, especially in the United States. And he said, I don't understand. And they said, don't worry about it. So somehow he got Puma out of Ruda. Right. Which I don't get, but it's a name that stuck.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Oh, yeah.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Oh, yeah.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Oh, yeah.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, and, you know, there were mistakes from both of them along the way business-wise. One of the big ones for Puma early on was that Rudolph got into a spat with a coach of the German national soccer team. And, of course, all that did was open the door for his brother in Adidas, to go in there and say, what about these shoes? Which is exactly what happened.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, and, you know, there were mistakes from both of them along the way business-wise. One of the big ones for Puma early on was that Rudolph got into a spat with a coach of the German national soccer team. And, of course, all that did was open the door for his brother in Adidas, to go in there and say, what about these shoes? Which is exactly what happened.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

Yeah, and, you know, there were mistakes from both of them along the way business-wise. One of the big ones for Puma early on was that Rudolph got into a spat with a coach of the German national soccer team. And, of course, all that did was open the door for his brother in Adidas, to go in there and say, what about these shoes? Which is exactly what happened.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

And so at the 1954 World Cup, Germany wears Adidas with those signature stripes. And even though they were not favored at all, West Germany actually won against Hungary, I believe.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

And so at the 1954 World Cup, Germany wears Adidas with those signature stripes. And even though they were not favored at all, West Germany actually won against Hungary, I believe.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

And so at the 1954 World Cup, Germany wears Adidas with those signature stripes. And even though they were not favored at all, West Germany actually won against Hungary, I believe.

Stuff You Should Know
Selects: Adidas v. Puma: A Sibling Rivalry

And that was a huge, huge deal on a national, international stage.