Chuck

And that's a theory of reward behavior where liking is that pleasure, that hit you get, right, when you put that bite of peanut butter pie in your mouth is that pleasure.

Wanting is the motivation to earn the reward that you get out of having that peanut butter pie.

Right.

Like –

You know, you're up in the hotel room.

They don't have room service.

But you can get up out of bed and you can get dressed and you can get down the stairs because the elevator is broken and get that peanut butter pie if you want to.

But dopamine isn't enough to motivate you to get up and go get that peanut butter pie necessarily, even though you have great, great memories of the taste of it on your tongue and you love that stuff.

Yeah, absolutely.

So it's not actually causing the pleasure.

It's just influencing how your brain is taking all this stuff in, basically.

And there are a couple of different ways of looking at how this happens.

There's one theory called a that it's prediction error.

So you get you get more bang for your buck.

Basically, you expected to like that peanut butter pie.

But this was the best peanut butter pie you've ever had.

Maybe the best dessert you've ever had in your life.

And you're like, wow, that your brain says that was way, way better than I thought it was going to be.

So it reinforces it.

Yeah.