Ciarán Cudahy

But what we'll do is we'll take a short break.

We're on WhatsApp 087 484 888 and Ursula was speaking before the break about how disappointed she is in what I think actually all the output here but the sing tunes primarily.

And Keith Lawler is still with us from Loud House is the name of his branding agency.

Keith, what would you say to Ursula who feels like

because the sound of the station is different, it doesn't speak to her in the same way it used to.

It doesn't represent her in the same way it used to.

I know from statements they released that in terms of engaging with the audience, that research was done with Ipsos and B&A as well, exploring...

audience attitudes, as they say in that type of speak.

So there was a level of engagement.

Now, I don't know what questions were asked or how that was carried out, but there was certainly research done.

For people who don't know, it is the RTE Concert Orchestra that you hear now at the start of LiveLine and other shows.

That's who recorded it.

But lots and lots of people getting in touch with 51551.

Sarah is on the line.

Sarah, Ursula, as a listener in her 60s, as she described herself, you're slightly younger.

Is that fair?

Do you think you might get used to the new music, though, and that it might come to mean what the old music does mean for you?

Gary Doyle is on the line as well.

Gary, are you disappointed that the music has changed?

Yeah, it's funny the way you describe it, actually.