Claire Wasserman

And the next step, by the way, is not giving me money because this is a relationship of trust and credibility that we need to develop with them. So they're going to be receiving a downloadable guide or a five-day email series, something, again, that takes everything I'm doing on social media, gives them a little bit more, and I give it to them for free. In exchange, I get their email address.

Now they're in my pipeline. And I do oftentimes like free Sunday sessions where I was doing job seeker support groups and just constantly putting myself out there doing things for free, but being very, very wary of how much time and energy it was taking and also ensuring that I could repurpose that free content. So if I'm recording it, guess what?

Now they're in my pipeline. And I do oftentimes like free Sunday sessions where I was doing job seeker support groups and just constantly putting myself out there doing things for free, but being very, very wary of how much time and energy it was taking and also ensuring that I could repurpose that free content. So if I'm recording it, guess what?

Now they're in my pipeline. And I do oftentimes like free Sunday sessions where I was doing job seeker support groups and just constantly putting myself out there doing things for free, but being very, very wary of how much time and energy it was taking and also ensuring that I could repurpose that free content. So if I'm recording it, guess what?

It becomes a transcript, which can become a blog post or a newsletter so that you don't feel so scattered. When I do free things, somehow that's different or separate from my paid things. No, it's all the same. And if you're wondering, well, gosh, if I give everything away for free, why would anybody pay me? Let me share a quick example.

It becomes a transcript, which can become a blog post or a newsletter so that you don't feel so scattered. When I do free things, somehow that's different or separate from my paid things. No, it's all the same. And if you're wondering, well, gosh, if I give everything away for free, why would anybody pay me? Let me share a quick example.

It becomes a transcript, which can become a blog post or a newsletter so that you don't feel so scattered. When I do free things, somehow that's different or separate from my paid things. No, it's all the same. And if you're wondering, well, gosh, if I give everything away for free, why would anybody pay me? Let me share a quick example.

Somebody in my community said to me that there's a person she follows on LinkedIn and he posts a lot. And she was like, you know what? I'm going to copy and paste literally every post that he puts on LinkedIn. I'm going to put in a Google document. He helps with job seeking candidates. She goes, I'm going to teach myself off of all of his posts. She did that for a week.

Somebody in my community said to me that there's a person she follows on LinkedIn and he posts a lot. And she was like, you know what? I'm going to copy and paste literally every post that he puts on LinkedIn. I'm going to put in a Google document. He helps with job seeking candidates. She goes, I'm going to teach myself off of all of his posts. She did that for a week.

Somebody in my community said to me that there's a person she follows on LinkedIn and he posts a lot. And she was like, you know what? I'm going to copy and paste literally every post that he puts on LinkedIn. I'm going to put in a Google document. He helps with job seeking candidates. She goes, I'm going to teach myself off of all of his posts. She did that for a week.

And then she said, screw it. I'm going to pay him to teach me and to help me because time is money. So that's why somebody will pay you. Because when they work with you, you are going to save them time, which is saving them money. You're just going to get them where they want to go faster and also more personalized. But I really got to urge you, don't look at the free shit as something separate.

And then she said, screw it. I'm going to pay him to teach me and to help me because time is money. So that's why somebody will pay you. Because when they work with you, you are going to save them time, which is saving them money. You're just going to get them where they want to go faster and also more personalized. But I really got to urge you, don't look at the free shit as something separate.

And then she said, screw it. I'm going to pay him to teach me and to help me because time is money. So that's why somebody will pay you. Because when they work with you, you are going to save them time, which is saving them money. You're just going to get them where they want to go faster and also more personalized. But I really got to urge you, don't look at the free shit as something separate.

Otherwise, you're going to go, oh, it's selling. It's like, no, it's doing what you were going to do anyway. We can get creative about it too, right? So maybe you decide, okay, once a week you do a live with another creator and you're talking about projects that you love doing and what you found difficult about it and what you learned. It's not just putting yourself online and seeing what happens.

Otherwise, you're going to go, oh, it's selling. It's like, no, it's doing what you were going to do anyway. We can get creative about it too, right? So maybe you decide, okay, once a week you do a live with another creator and you're talking about projects that you love doing and what you found difficult about it and what you learned. It's not just putting yourself online and seeing what happens.

Otherwise, you're going to go, oh, it's selling. It's like, no, it's doing what you were going to do anyway. We can get creative about it too, right? So maybe you decide, okay, once a week you do a live with another creator and you're talking about projects that you love doing and what you found difficult about it and what you learned. It's not just putting yourself online and seeing what happens.

Let's get a little bit strategic about it. But I think this separation that we see selling as different than ourselves or different from our ultimate product is is a problem. It's a problem both for ourselves and our motivation. We're going to be like, oh, I don't want to do this. But it's also a problem for the audience because they don't want to be sold to either.

Let's get a little bit strategic about it. But I think this separation that we see selling as different than ourselves or different from our ultimate product is is a problem. It's a problem both for ourselves and our motivation. We're going to be like, oh, I don't want to do this. But it's also a problem for the audience because they don't want to be sold to either.

Let's get a little bit strategic about it. But I think this separation that we see selling as different than ourselves or different from our ultimate product is is a problem. It's a problem both for ourselves and our motivation. We're going to be like, oh, I don't want to do this. But it's also a problem for the audience because they don't want to be sold to either.

They're like, just give me value. Tell me from that ramble, questions, thoughts, feelings, what's resonating? Where do you find resistance? And if my example lends itself to you, and if so, how?