Clate Mask

But as we scale and serve many more small businesses globally, we need to find different ways to do that.

Well, just because there isn't an event doesn't mean there won't be ways for us to grow the ecosystem.

We just don't want it to be dependent on that one-time annual event.

So I think that some people look at it and say, oh, you're not doing the event, therefore other aspects of what you do are going to go away because they're not at that annual event, which is the focal point of those aspects.

But that's not the case.

We'll still stoke the fires in our ecosystem.

We'll still do all of those things.

No, it's really not because you still have to put all of that effort and all of the expense into putting on that conference, and you don't have the opportunity to spread it out over the course of the year.

So think about it's not just the dollars that they spend to come.

It's a one-time pot.

Well, that's not really what small businesses need.

We need to help our customers on an ongoing basis, our community, which has been

Really growing.

You'll see that continue to expand our online community.

That was missing for a long time, but over the last few months, we've begun to really build that up.

You'll see other virtual regionally to put on more events that are closer to home for individuals.

So it's not like we're cutting the money and then saving it and putting it in our pocket or sending it to our investors or whatever other stories somebody wants to conjure up.

It's about creating programs that serve our customers more effectively.

One hit wonder, so to speak.

Well, you know, there's always times where you want more liquidity for different things that you're doing.