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Cliff Gross

๐Ÿ‘ค Speaker
128 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

And of course, when we're engaged by a client, they give us the theme that they're interested in looking at properties for.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

What we do is we have 60 science advisors and different verticals that do the initial due diligence on properties that are of interest to us.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

And then we have another business called Invention Evaluator that assesses the market potential of those discoveries.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

And then we make a decision like any investment committee would as to whether or not we want to acquire the rights to those properties and commercialize them.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

There's a couple, actually.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

One of them is making food healthier.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

And we've acquired a couple of really neat technologies in that sector.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

From what university?

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

One was from the University of Arkansas.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

we've acquired two technologies.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

One is actually a new form of salt, a new way of manufacturing table salt that has, in the table salt version of it, it has 78% less sodium, so it's healthier for the users.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

And then another area that we're keen on is augmented reality.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

We've acquired a portfolio of 13 optics patents from the University of Central Florida,

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

that allow you to make free-form optics designs in glasses that are lightweight, not bulky, and should look like normal glasses.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

So we're very keen on augmented reality.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

We use a forward revenue share.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

relatively inexpensively upfront and then share a percentage of the success down the road with the institution.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

We wouldn't say for free, but for a modest price.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

And then if we are successful in commercializing them, it will be a win for us as well as for the research institution and the faculty members that worked on the idea.

SaaS Interviews with CEOs, Startups, Founders
915 He Hunts Down University IP and Figures Out How to Commercialize at Scale

Yeah, royalties are correct.