Cliff Obrecht

To be honest, and thanks for having me, first and foremost, we've been absolutely blown away by the level of uptake.

It probably really speaks to the creative community screaming out for choice and us delivering on it.

But yeah, we've been absolutely blown away with the pickup so far.

So Canva is a design tool, and when we launched Canva, there were only professional design tools.

So we launched Canva to enable the 90% to 99% of the world who couldn't design to be able to design and express their creativity.

What we did with the acquisition of Affinity, we acquired that company and we just launched it 100% for free.

And that really gives creative freedom and the ability to create and design to the other 1% to 10% of the organization.

So now we have both professional designers and everyone else able to design for free and with ease and not let the tools or cost get in the way of people achieving their goals through visual communication.

I think we really just think about how do we help organizations achieve their visual communication goals.

People don't wake up in the morning wanting to create a social media graphic or wanting to create a presentation.

They wake up wanting to achieve a goal, whether that's a small business trying to raise money, whether that's a large organization trying to win more customers or deploy great marketing content to grow their business and revenue.

We're really in the business of helping businesses achieve their goals.

And that's quite a complex process in a large organization to create on-brand content at scale.

And we really have connected all of that complexity through the creative operating system and help businesses deliver on that promise.

Yeah, it's probably imminent in the next couple of years, that's for sure.

I mean, Canva is one of the fastest-growing companies in the world right now, and so that helps.

It's a great product solving real problems for customers and delivering lots and lots of value.

So people are excited to work at a company that really...

that company that is helping their customers achieve their goals and is delivering on that success and is growing fast.

And we've hired an incredible leadership team over the last, well, since the start of Canva.