Codie Sanchez

What's the biggest mistake you see people make when they – well, we maybe talked about two of them.

I don't know if cost of goods or lack of video are the two biggest mistakes.

But what are the biggest mistakes you see people making when they pitch their product or post their product for the first time?

Yeah, it's so good because I think a lot of times when I was an early entrepreneur, you assume that you got to do these big, crazy things to win.

And I was actually talking to, I think one of my favorite stories was actually from Damon John from Vubu.

Okay, I love him.

And so he's been on the pod and we've stayed in touch.

But he told the story about one, how he used to like go around to shops and just say like, can I put a cool, you know, kind of graffitied thing on your, what are those things called when you pull them down?

Like the gates, like the roll down gates or something.

And he's like, so I did those all over town.

It was like free advertising, but it was cool.

And he's like, and then he's like, the benefit that I often gave these shop owners was like, you'll be the first one to get our exclusive shirts here if you buy this.

And it's sort of like early day online crowdfunding.

And he just did the same thing.

Exclusivity, scarcity, timeliness, and again and again.

Yeah.

Yeah.

Are there businesses or business owners that come to you that are like, you should just go get venture capital?

Just go raise a bunch of money.

Don't bootstrap it.