Codie Sanchez

And here's the thing, most people sell to rich people like they're broke.

They apologize for their price, and above all else, they stress over the price.

But in reality, the cheapest option is the one rich buyers are the most afraid of.

Rich people hear the word cheap or affordable, they think lawsuit, a bad hire, a compromise.

And you're going to also get the one follow-up line that works every single time.

I'm Cody Sanchez.

This is The Big Deal Podcast.

Let's make some money.

Why is it that people with half your talent seem to be winning all of the time?

Ethan Evans should know.

He's a retired Amazon VP.

He's going to give us the exact framework he used to climb from getting fired twice early in his career to running multiple billion dollar businesses.

What do you see Jeff Bezos do differently?

There's someone listening right now.

They get to take one piece of advice from this podcast.

What is the one thing you would give them?

Everyone talks about climbing the corporate ladder, but it's much more than a corporate ladder.

I think it's like climbing a corporate ladder while somebody is trying to pull it from underneath you and somebody else has cut it from up above.

And there's all these politics.

And so you've navigated the politics at the highest level of the game.