Codie Sanchez
👤 SpeakerAppearances Over Time
Podcast Appearances
That means the value is low.
Your environment is full of dopamine cheaper alternatives.
Impulsiveness is high or the payoff is months or years away.
The delay is too high.
So most ambitious people have all four problems running at once, and they don't realize it.
So what does this actually look like?
You want to build a coaching business, but you don't really believe you'll get clients.
Low expectation.
Asking for money still feels weird.
Low value.
Your phone is six inches away from your hand and face at all times, so the risk of impulsiveness is high.
And your first paying client is at least six months away.
Delay is huge.
Just like that, the equation eats you alive.
So again, you don't have a willpower problem.
You're not lazy.
You have an equation problem.
Willpower is really hard to scale.
Equations, though, they can be solved.
But the only way that you do that, which we're going to talk about now, is like, how do you change your inputs?