Codie Sanchez

And your first paying client is at least six months away.

Delay is huge.

Just like that, the equation eats you alive.

So again, you don't have a willpower problem.

You're not lazy.

You have an equation problem.

Willpower is really hard to scale.

Equations, though, they can be solved.

But the only way that you do that, which we're going to talk about now, is like, how do you change your inputs?

That's what the rest of this episode is going to break down.

I want to take a step back and look at the hardware you and I are running in our brains.

So in 2019, researchers ran an fMRI,

study that scans the brains of high procrastinators while they worked through really high pressure tasks.

And they found measurably reduced activity in two regions, the anterior cingulate cortex, which handles error monitoring and correction, and the dorsolateral prefrontal cortex.

I mean, very big mouthful, but that basically means your executive control.

So if we talk in plain English, not like a crazy scientist, the parts of your brain that say, wait, this matters, keep going, they're firing way less.

The hardware is actually biased for you to avoid things.

Like, say it with me.

Do you feel that?

Because I certainly did when I read this.