Codie Sanchez

And like, this isn't just me saying this.

Let's go to like Phil Knight, one of my favorite huge inspirations.

He started Nike, right?

He didn't have a 40-page plan for Nike.

He had a day job as a CPA at Price Waterhouse and a station wagon full of these crazy Japanese running shoes that he flew all the way to Japan on, got credit to import them.

He sold those shoes out of his trunk at a high school track meet in Oregon again and again and again.

And the first year, he sold 8K worth of shoes.

You know, that like beautiful Nike swoosh, the company name, all of that, that came after.

He got the sales and the company followed.

So get the fucking sales, get the first dollar.

You know, similarly, I didn't have a plan for Contrarian Thinking, our company.

I opened a Substack account for a newsletter and I had a chip on my shoulder.

I wrote the first post on a laptop on my couch without any plan.

And I hit publish before I think the show ended.

One day later, the first subscriber came through.

I remember screenshotting it and showing Chris.

He was like, cool.

That was the launch.

So the newsletter, the podcast, the book, the brand, the team, all of that came after.

I got the subscriber.