Codie Sanchez

So I want you to stop.

I mean, I spent six months researching books.

Before I bought my first laundromat, six months of like reading a bunch of stuff, I had been in finance already for a better part of a decade.

And, you know, I would be on YouTube feeding me case studies at 2 a.m.

You know what I had at the end of six months?

a folder full of PDFs and zero businesses bought.

The day I actually bought one, I did less research than I'd done on a normal Tuesday.

I just like, I literally drove to a laundromat that I thought looked interesting.

I sat in the parking lot.

I watched you walked in for an hour.

Then I walked inside and asked the owner one question.

which is, hey, do you own the place?

And if so, would you ever think about selling it?

Like that's the research.

The best research is when you collide with humanity.

And so everything else was kind of this costume I was wearing so I didn't have to do the scary thing.

You know what I'm talking about?

Trap three, waiting to feel ready.

So this is maybe the most spiritual sounding of the four, which is exactly why it works so well.

It's like you're not avoiding.