Cody Barbo

What's the catch of a free estate planning document?

So that's why we like the paid product.

It's priced competitively.

But we also want to make sure that we have an opportunity to adjust and evolve our business model.

We have at least a dollar.

I'd have to run the exact number.

I mean, it's North, it's between comfortably sharing North of 5,000 and it just depends which product here they chose.

If it came through a channel partnership or it came direct.

Yeah, I'm trying to be mindful of what I'm sharing because we are venture backed and I know we have competitors out there.

So I'm trying to play that game in my head of like, what do I feel is most appropriate to share?

It doesn't give away kind of the core foundational business metrics.

Yeah, absolutely.

So one of our longest partnerships is with Haven Life Insurance.

Haven Life Insurance is a subsidiary of MassMutual.

They're targeting young families with term life policies up to a couple million dollars.

Life insurance and estate planning go hand in hand.

They're so complementary.

Most people start to think about life insurance because they got married or started a family.

It's very complementary to why people start to think about a will is generally what most people think to do versus a trust, which takes a little more kind of financial knowledge and savvy to understand.

So we have Haven Life where they have a benefits package called Haven Life Plus.