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Cody McLean

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Hello, everybody.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Thank you.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

My name is Cody McLean.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I'm the founder of a company called Support Ninja.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

The company was, it's a company based in Austin and Dallas, and it services tech companies based in the Philippines.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

My story is a bit ADHD.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I guess a lot of entrepreneurs are kind of ADHD, but I'm going to cover so many different components of business and personal life.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So part of that is my own personal story growing up and why I ended up being here in the first place.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Also, we're going to cover how I was able to bootstrap pretty much every business I've ever had, and especially Support Ninja, which ended up being a very successful business.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

It currently has over a thousand employees.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Then we're going to talk about some of the methods that I was able to use to build the business, as well as some of the insights that I was able to have actually having the access to peer in to some of these larger tech companies that we would end up servicing.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Our company, again, it's an outsource support company.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

We do everything from customer support, back office, content moderation, lead generation or data mining.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So there's a lot of different areas and we service tech companies, online businesses, et cetera.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

A lot of companies would come to us expecting customer support, but they would end up finding out that there were many other avenues that we could actually help them with.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And that's a common use case that I think you guys will leave here with today.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So one of the ways that much to the detriment of my CEO, he doesn't really like this, but I love it.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So let's go back to 1849.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So we had everybody going to Cali to try and strike it rich.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So I kind of imagine that's basically a lot of startups.

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