Cody McLean

So that can be a little bit more workload on you.

But it is cheaper and it is also more flexible.

And it is great if you just need a small team for specific types of tasks.

And then you have, last but not least, the specialized services.

So this is very good for, say, bookkeeping.

I would say maybe one out of every three or four accountants, they probably outsource the bookkeeping service that you're paying them for.

And you have firms that specialize in bookkeeping and they maintain and update their employees to maintain accurate information so that they're doing that bookkeeping properly for you.

And this is relevant for so many different areas.

There are outsourcing firms that specialize in IT outsourcing, so you can outsource your IT department.

There are firms that just do web development or web design.

So a lot of even creative agencies, they will work with these middle agencies to actually then allow them to reduce their costs and effectively work on the thing that they're supposed to be outsourcing or doing themselves, but they're really not, lol.

And so then we have last but not least is outsourcing outside the box.

And so one of the ways that I was able to bootstrap Support Ninja is I just took the idea from really my experience of running a web hosting company is looking at all the various categories, say like back office outsourcing and looking at the sub niches within that category.

What are the things that people are searching for that we can do?

and then making landing pages for those things the very like a late 2000s type of strategy like a content strategy and so we'd have like photo manipulation etc but in doing so it allowed me to see that a lot of the customers would come to us expecting customer support but we were able to see other avenues that we were able to service their company for

And so imagine like a popular ride sharing app that would, you would take a picture of your ID so that you can actually use, you could drive for this company is we would have the staff actually looking at driver's licenses so that we were actually validating those driver's licenses.

Or there's another company, a very popular expense company that allows employees to expense receipts.

And they would have a feature called a smart scanning feature where you could take a picture of the receipt and then it would extract details.

But that wasn't a smart scanning feature because they didn't have the data analytics team to actually do that.

It was actually just a team of Filipinos in a room 24-7 actually going through those receipts.