Cody Sanchez

We have a real aging demographic shift that we've seen all around the world and is starting to accelerate as this baby boomer generation, the youngest of which are now starting to retire. And this generation is the big predominant owner of small businesses. And there's two things going on with that. That means that you have a ton of supply, right?

So always good to buy something at a discount if there's a big supply. The problem though is most of these owners don't know how to sell their business. They don't know how to prep their business for sale. They don't know that their business is even sellable, and they certainly don't know how to price it.

And so we have to educate the populace in how to train business owners to think about transferring their businesses so everybody gets a fair price and a fair exchange.