Cody Sanchez

And I think we got to talk about this one like out loud real quick, because a lot of the reason why we don't do the things we say we're going to do is actually not because you don't know all this shit.

Like, yeah, Cody, I'm aware that if I lay out my workout clothes, I'm going to go to the gym more.

Like, I get it.

You're not the first rocket scientist that's told me this.

But what I think a lot of us don't talk about is that you might be super scared you're just going to fail miserably at this.

You're not going to make it.

And so why would you even try?

And so you got this giant ball of shame sitting in your stomach.

But at least if you never try...

that shame never becomes fully real.

Other people don't have to see it.

It's like that monster that only comes out in the dark when nobody else is around.

And so they don't need to know.

And I'm kind of convinced after years of helping people build businesses, buy businesses, I'm kind of convinced that shame is one of the biggest reasons you don't actually change your life.

Because you're too scared of what will happen if you try really, really fucking hard and you can't hack it.

What does that mean about you?

Does that mean you're a failure of a human?

And what will other people think about you?

And I think quite honestly, that's sometimes why we don't ask the guy or the girl out.

And that's why we don't start the business.