Cody Schneider

They don't exist, but they're going to grow these accounts and they're going to make them interact with each other and like do things in public or whatever. Right. And create this gossip and drama, which creates dialogue about the brand, which gets deeper buy into the brand for from these from their audiences. Right.

They don't exist, but they're going to grow these accounts and they're going to make them interact with each other and like do things in public or whatever. Right. And create this gossip and drama, which creates dialogue about the brand, which gets deeper buy into the brand for from these from their audiences. Right.

They don't exist, but they're going to grow these accounts and they're going to make them interact with each other and like do things in public or whatever. Right. And create this gossip and drama, which creates dialogue about the brand, which gets deeper buy into the brand for from these from their audiences. Right.

And I think that this is where this goes because it's going to be a way, it's going to be cheaper, number one. And then number two, it's going to be a way to, like, you're basically covering yourself. Instead of partnering with a celebrity, you're, like, there's no way that they can mess up and, like, ruin your brand by being affiliated with it.

And I think that this is where this goes because it's going to be a way, it's going to be cheaper, number one. And then number two, it's going to be a way to, like, you're basically covering yourself. Instead of partnering with a celebrity, you're, like, there's no way that they can mess up and, like, ruin your brand by being affiliated with it.

And I think that this is where this goes because it's going to be a way, it's going to be cheaper, number one. And then number two, it's going to be a way to, like, you're basically covering yourself. Instead of partnering with a celebrity, you're, like, there's no way that they can mess up and, like, ruin your brand by being affiliated with it.

And then also, I think that this turns into an asset. Like, just like you and I talk about, like, oh, you have a YouTube channel or you have, like, an email list. Like, you're going to be like, oh, yeah, we own these 20 influencers. Right. And a cumulative between all of them, they do X amount of impressions per month.

And then also, I think that this turns into an asset. Like, just like you and I talk about, like, oh, you have a YouTube channel or you have, like, an email list. Like, you're going to be like, oh, yeah, we own these 20 influencers. Right. And a cumulative between all of them, they do X amount of impressions per month.

And then also, I think that this turns into an asset. Like, just like you and I talk about, like, oh, you have a YouTube channel or you have, like, an email list. Like, you're going to be like, oh, yeah, we own these 20 influencers. Right. And a cumulative between all of them, they do X amount of impressions per month.

So that's like, you know, when you look at a balance sheet, that's going to be something that's included in there. I'm like, oh, this is a digital asset that we own. Right. Like this is some digital real estate that we own. And so I think it's going to start out first as agencies providing services like this to companies.

So that's like, you know, when you look at a balance sheet, that's going to be something that's included in there. I'm like, oh, this is a digital asset that we own. Right. Like this is some digital real estate that we own. And so I think it's going to start out first as agencies providing services like this to companies.

So that's like, you know, when you look at a balance sheet, that's going to be something that's included in there. I'm like, oh, this is a digital asset that we own. Right. Like this is some digital real estate that we own. And so I think it's going to start out first as agencies providing services like this to companies.

So, you know, the first version was like, oh, little Michaela, can we make her famous? Yes. Then they're like, okay, can we offer this as an agency to companies? Yes. And then what's going to go down further is then it's going to be like, this is going to be a team internally at these companies that are like basically building out these whole networks or these communities.

So, you know, the first version was like, oh, little Michaela, can we make her famous? Yes. Then they're like, okay, can we offer this as an agency to companies? Yes. And then what's going to go down further is then it's going to be like, this is going to be a team internally at these companies that are like basically building out these whole networks or these communities.

So, you know, the first version was like, oh, little Michaela, can we make her famous? Yes. Then they're like, okay, can we offer this as an agency to companies? Yes. And then what's going to go down further is then it's going to be like, this is going to be a team internally at these companies that are like basically building out these whole networks or these communities.

This is my kind of like thesis on this and where it goes. And I think that this is just an inevitability just based on it's going to be cost driven. Number one, it's like this is going to be so cheap to do this and be so effective from a reach standpoint that it's going to. Why would I do influencer marketing? I'm just going to go and I'm going to do this thing. So.

This is my kind of like thesis on this and where it goes. And I think that this is just an inevitability just based on it's going to be cost driven. Number one, it's like this is going to be so cheap to do this and be so effective from a reach standpoint that it's going to. Why would I do influencer marketing? I'm just going to go and I'm going to do this thing. So.

This is my kind of like thesis on this and where it goes. And I think that this is just an inevitability just based on it's going to be cost driven. Number one, it's like this is going to be so cheap to do this and be so effective from a reach standpoint that it's going to. Why would I do influencer marketing? I'm just going to go and I'm going to do this thing. So.

But this person's always on brand. They always are the same. They always end up like doing the work that they promised. It's just going to create more consistency and the cost component and it being an asset that you own long term. Right. I think that all of those things are just going to it's just going to naturally cascade into this being a fact of reality for DTC companies.

But this person's always on brand. They always are the same. They always end up like doing the work that they promised. It's just going to create more consistency and the cost component and it being an asset that you own long term. Right. I think that all of those things are just going to it's just going to naturally cascade into this being a fact of reality for DTC companies.