Cody Schneider

And it's, again, it's super early days. I think it's just going to be like an owned media asset that's cheaper. But long-term, you're going to be able to like craft these interactions. And maybe they even like have their own YouTube channels, right? And it's like, hey, fam, blah, blah, blah. I did a new haul. Here's what I got from Parade, right?

And it's, again, it's super early days. I think it's just going to be like an owned media asset that's cheaper. But long-term, you're going to be able to like craft these interactions. And maybe they even like have their own YouTube channels, right? And it's like, hey, fam, blah, blah, blah. I did a new haul. Here's what I got from Parade, right?

Or whatever, you know, whatever that ends up looking like. I don't know, I think that there's something here that's going to evolve, that's just gonna be kind of in this realm of Uncanny Valley, but it's just so cheap to do it now, it makes sense.

Or whatever, you know, whatever that ends up looking like. I don't know, I think that there's something here that's going to evolve, that's just gonna be kind of in this realm of Uncanny Valley, but it's just so cheap to do it now, it makes sense.

Or whatever, you know, whatever that ends up looking like. I don't know, I think that there's something here that's going to evolve, that's just gonna be kind of in this realm of Uncanny Valley, but it's just so cheap to do it now, it makes sense.

And I was like, go to Perplexity and turn on their model. It will answer anything, and it's my favorite thing ever. You have all these companies, and they're putting on guardrails, and Perplexity's like, no, we're just going to answer anything that you ask us.

And I was like, go to Perplexity and turn on their model. It will answer anything, and it's my favorite thing ever. You have all these companies, and they're putting on guardrails, and Perplexity's like, no, we're just going to answer anything that you ask us.

And I was like, go to Perplexity and turn on their model. It will answer anything, and it's my favorite thing ever. You have all these companies, and they're putting on guardrails, and Perplexity's like, no, we're just going to answer anything that you ask us.

That's super interesting. I know in the beginning they were just doing like a face swap, uh, for my understanding where it was like this, they would have like a model with a similar body type and then they would just like basically change the face. And that was like the, the quick way that they were doing it. Um, yeah, man, I, I,

That's super interesting. I know in the beginning they were just doing like a face swap, uh, for my understanding where it was like this, they would have like a model with a similar body type and then they would just like basically change the face. And that was like the, the quick way that they were doing it. Um, yeah, man, I, I,

That's super interesting. I know in the beginning they were just doing like a face swap, uh, for my understanding where it was like this, they would have like a model with a similar body type and then they would just like basically change the face. And that was like the, the quick way that they were doing it. Um, yeah, man, I, I,

Just imagining this, like you combine it with like, hey, Jen, or one of these where it makes the digital avatar version of you. And it's like an entirely, you know, fictional human. But imagine that for Instagram, for TikTok, for like long form YouTube videos, etc. And that person is a representation of a brand. They're a face to a brand.

Just imagining this, like you combine it with like, hey, Jen, or one of these where it makes the digital avatar version of you. And it's like an entirely, you know, fictional human. But imagine that for Instagram, for TikTok, for like long form YouTube videos, etc. And that person is a representation of a brand. They're a face to a brand.

Just imagining this, like you combine it with like, hey, Jen, or one of these where it makes the digital avatar version of you. And it's like an entirely, you know, fictional human. But imagine that for Instagram, for TikTok, for like long form YouTube videos, etc. And that person is a representation of a brand. They're a face to a brand.

And I mean, just to attach this to another idea, like why are iconic founders so impactful to brands? It's because people like have a hard time like thinking about a brand like in their minds, like in like, you know, think about Apple and you're like, OK, maybe the logo, maybe the letters, et cetera. But now think about Steve Jobs and like you can see his face in your mind. Right.

And I mean, just to attach this to another idea, like why are iconic founders so impactful to brands? It's because people like have a hard time like thinking about a brand like in their minds, like in like, you know, think about Apple and you're like, OK, maybe the logo, maybe the letters, et cetera. But now think about Steve Jobs and like you can see his face in your mind. Right.

And I mean, just to attach this to another idea, like why are iconic founders so impactful to brands? It's because people like have a hard time like thinking about a brand like in their minds, like in like, you know, think about Apple and you're like, OK, maybe the logo, maybe the letters, et cetera. But now think about Steve Jobs and like you can see his face in your mind. Right.

And so I think what this does is when you make these digital influencers is you put a face to a brand which becomes very powerful and like a high leverage point long term.

And so I think what this does is when you make these digital influencers is you put a face to a brand which becomes very powerful and like a high leverage point long term.

And so I think what this does is when you make these digital influencers is you put a face to a brand which becomes very powerful and like a high leverage point long term.