Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
old school classic and i'm talking from like you're starting out from zero and you're trying to figure out like how do i get this to uh make me 100k a year and be my own boss this is that this is all the things that i would layer on together and again this isn't a super uh heavy lift to do all of this this is all like very accessible and and you know most people could do this so um
But anyways, so you got this company, it's established now. And you're like, all right, I know how to do this marketing. None of these other people know how to do these marketing, but they have businesses that are 15 years old, 20 years old that are in this space. So now you go out and you say, hey, we do digital marketing for these people.
But anyways, so you got this company, it's established now. And you're like, all right, I know how to do this marketing. None of these other people know how to do these marketing, but they have businesses that are 15 years old, 20 years old that are in this space. So now you go out and you say, hey, we do digital marketing for these people.
But anyways, so you got this company, it's established now. And you're like, all right, I know how to do this marketing. None of these other people know how to do these marketing, but they have businesses that are 15 years old, 20 years old that are in this space. So now you go out and you say, hey, we do digital marketing for these people.
People, you basically make an agency, a digital agency, and you do some type of service fee. That's how I would do it because it would be a cash. I'm just trying to create cash flow. And the reason for that will come up in a second. So I'm trying to create this cash flow so that then I can go and I want to buy portions of these companies.
People, you basically make an agency, a digital agency, and you do some type of service fee. That's how I would do it because it would be a cash. I'm just trying to create cash flow. And the reason for that will come up in a second. So I'm trying to create this cash flow so that then I can go and I want to buy portions of these companies.
People, you basically make an agency, a digital agency, and you do some type of service fee. That's how I would do it because it would be a cash. I'm just trying to create cash flow. And the reason for that will come up in a second. So I'm trying to create this cash flow so that then I can go and I want to buy portions of these companies.
In specific geographies, say you go and you be like, hey, I want to buy 20% of your company and we're going to handle all of your marketing for you. So you spend this upfront cost and you use the cash flow from your agency and use the cash flow from your window cleaning company that you built initially.
In specific geographies, say you go and you be like, hey, I want to buy 20% of your company and we're going to handle all of your marketing for you. So you spend this upfront cost and you use the cash flow from your agency and use the cash flow from your window cleaning company that you built initially.
In specific geographies, say you go and you be like, hey, I want to buy 20% of your company and we're going to handle all of your marketing for you. So you spend this upfront cost and you use the cash flow from your agency and use the cash flow from your window cleaning company that you built initially.
So you're just thinking about this over whatever, a seven year period, seven to 10 year period of climbing this ladder.
So you're just thinking about this over whatever, a seven year period, seven to 10 year period of climbing this ladder.
So you're just thinking about this over whatever, a seven year period, seven to 10 year period of climbing this ladder.
What this evolves into is when you own portions of these companies and you have all of these geographies that you're servicing and say you own 20% of a window cleaning company or an HVAC company or whatever this ends up being, this can turn into an unbelievable portfolio company, like holdings company. An example of somebody that's done this, his name is James Dooley.
What this evolves into is when you own portions of these companies and you have all of these geographies that you're servicing and say you own 20% of a window cleaning company or an HVAC company or whatever this ends up being, this can turn into an unbelievable portfolio company, like holdings company. An example of somebody that's done this, his name is James Dooley.
What this evolves into is when you own portions of these companies and you have all of these geographies that you're servicing and say you own 20% of a window cleaning company or an HVAC company or whatever this ends up being, this can turn into an unbelievable portfolio company, like holdings company. An example of somebody that's done this, his name is James Dooley.
He's this guy out of the UK, absolute gangster, just a legend. He's a degenerate gambler too, so I love him. He bets on horse racing and owns horses and breeds them. It's so sick. That is the dream. Literally, my dream is that. Anyway, he's done this where he basically goes in, he buys portions of these companies, and over a three-year period,
He's this guy out of the UK, absolute gangster, just a legend. He's a degenerate gambler too, so I love him. He bets on horse racing and owns horses and breeds them. It's so sick. That is the dream. Literally, my dream is that. Anyway, he's done this where he basically goes in, he buys portions of these companies, and over a three-year period,
He's this guy out of the UK, absolute gangster, just a legend. He's a degenerate gambler too, so I love him. He bets on horse racing and owns horses and breeds them. It's so sick. That is the dream. Literally, my dream is that. Anyway, he's done this where he basically goes in, he buys portions of these companies, and over a three-year period,
I mean, they can basically double or triple these things, right? So when you think about from an investment standpoint, like he has the same playbook. He's running over and over again. It's the same skill sets. It's the same team members. He doesn't have to change any of that. All he's doing is he's just running those same plays in these different places. And that's how, I mean, he's an SEO guy.