Colin Savage
👤 SpeakerAppearances Over Time
Podcast Appearances
In Japan, one of the largest minorities are really, and they are people who travel to Japan as youth. They have access to visas and other things, and they start their working life in Japan. So they're actually indoctrinated. They learn working culture from being in Japanese companies, a lot of them, and otherwise. They learn things like, hey, life insurance is important. You need to have it.
In Japan, one of the largest minorities are really, and they are people who travel to Japan as youth. They have access to visas and other things, and they start their working life in Japan. So they're actually indoctrinated. They learn working culture from being in Japanese companies, a lot of them, and otherwise. They learn things like, hey, life insurance is important. You need to have it.
The discussion went, how are we going to go build this business idea? And What came about was I learned that change, individual, team, and otherwise, comes from doing a lot of promotion. So Japan is a lot about individual conversations to get support or get direction. Big organizations are great at providing that direction, but often indirectly. You have to be acute to the change.
The discussion went, how are we going to go build this business idea? And What came about was I learned that change, individual, team, and otherwise, comes from doing a lot of promotion. So Japan is a lot about individual conversations to get support or get direction. Big organizations are great at providing that direction, but often indirectly. You have to be acute to the change.
So, hey, why don't we consider this? Why don't we do that? But also, it's measured and it's planned change. You can't just come up with an idea and throw it at people and get them to say yes or no. You've got to research your idea. This is the market size. These are the people. This is what they would buy. This is how it would benefit them if they stayed where they are or then when they moved back.
So, hey, why don't we consider this? Why don't we do that? But also, it's measured and it's planned change. You can't just come up with an idea and throw it at people and get them to say yes or no. You've got to research your idea. This is the market size. These are the people. This is what they would buy. This is how it would benefit them if they stayed where they are or then when they moved back.
This is how we could link Dovetail or a pipeline into getting new people in a new market we might make. So it took a lot of time, but I was very surprised and very proud that we actually managed to get this kind of a thing. I got support from lovely people within the organization. They provided their time to me. We moved ahead. It took two years, but the change did happen.
This is how we could link Dovetail or a pipeline into getting new people in a new market we might make. So it took a lot of time, but I was very surprised and very proud that we actually managed to get this kind of a thing. I got support from lovely people within the organization. They provided their time to me. We moved ahead. It took two years, but the change did happen.
And it was actually a real shining example of just because you think a culture and a group of people are traditional in their practices doesn't mean they're averse to change. You just need to be, again, from that change addict thing we were talking about, Not willy-nilly, not, hey, let's just do it for the sake of doing it.
And it was actually a real shining example of just because you think a culture and a group of people are traditional in their practices doesn't mean they're averse to change. You just need to be, again, from that change addict thing we were talking about, Not willy-nilly, not, hey, let's just do it for the sake of doing it.
Be measured, be strategic, be researched in what you want to change, and then find the kind and supportive voices. And if you find enough of them, you'll get groundswell and you'll be able to do it. If you don't, maybe your idea really isn't that great. Maybe you need to go back to the ground.
Be measured, be strategic, be researched in what you want to change, and then find the kind and supportive voices. And if you find enough of them, you'll get groundswell and you'll be able to do it. If you don't, maybe your idea really isn't that great. Maybe you need to go back to the ground.
So learn to take the interest and the novelty and the energy that comes from a potential change and have it fuel you to do the really important things. The fundamental steps to maybe make that change happen. And the flip side would be actually back here in Canada. I work for a quite traditional marketing company. Probably if I tell you who it is, people will know right away.
So learn to take the interest and the novelty and the energy that comes from a potential change and have it fuel you to do the really important things. The fundamental steps to maybe make that change happen. And the flip side would be actually back here in Canada. I work for a quite traditional marketing company. Probably if I tell you who it is, people will know right away.
They brought me in as a change person. That's how I was recruited. Please come here. We know our industry is on the decline. We're not really entirely sure where to go with it. We've seen what you did in other places. We're eager to change. We want a change. They used all the right words. They were very receptive to the ideas before I moved in-house.
They brought me in as a change person. That's how I was recruited. Please come here. We know our industry is on the decline. We're not really entirely sure where to go with it. We've seen what you did in other places. We're eager to change. We want a change. They used all the right words. They were very receptive to the ideas before I moved in-house.
I got in there and I asked, do you want me to be disruptive? Would you like me to push new initiatives? Absolutely, this is what we want. And within a month of me doing that, we don't really like it. Or that was a little too much. The reality is they were a different kind of ad. They were hooked on a legacy of very high revenue and high profit margin.
I got in there and I asked, do you want me to be disruptive? Would you like me to push new initiatives? Absolutely, this is what we want. And within a month of me doing that, we don't really like it. Or that was a little too much. The reality is they were a different kind of ad. They were hooked on a legacy of very high revenue and high profit margin.
And they weren't willing, they really weren't willing, and they hadn't done the time to figure out, do we want to change? Are we willing to forego some of that to potentially make it somewhere else? Or maybe not. And even though they had all of the support, allegedly support from people above and their ownership and others, they were incredibly reluctant to do it.
And they weren't willing, they really weren't willing, and they hadn't done the time to figure out, do we want to change? Are we willing to forego some of that to potentially make it somewhere else? Or maybe not. And even though they had all of the support, allegedly support from people above and their ownership and others, they were incredibly reluctant to do it.