Colin Savage

So learn to take the, the interest and the novelty and the energy that comes from a potential change and have it, you will huge due to the really important steps, fundamental steps to maybe make that change happen. And the flip side would be actually back here in Canada. I worked for a quite traditional marketing company. Probably if I tell you who it is, people will know right away.

So learn to take the, the interest and the novelty and the energy that comes from a potential change and have it, you will huge due to the really important steps, fundamental steps to maybe make that change happen. And the flip side would be actually back here in Canada. I worked for a quite traditional marketing company. Probably if I tell you who it is, people will know right away.

They brought me in as a change person. That's how I was recruited. Please come here. We know our industry is on the decline. We're not really entirely sure where to go with it. We've seen what you did in other places. We're eager to change. We want a chance where they use all the right words. They were very receptive to the idea before I moved in-house.

They brought me in as a change person. That's how I was recruited. Please come here. We know our industry is on the decline. We're not really entirely sure where to go with it. We've seen what you did in other places. We're eager to change. We want a chance where they use all the right words. They were very receptive to the idea before I moved in-house.

I got in there and I asked, do you want me to be disruptive? Would you like me to push new initiatives? Absolutely, if this is what we want. And within a month of me doing that, we don't really like it. or that was a little too much. The reality is they were a different kind of ad.

I got in there and I asked, do you want me to be disruptive? Would you like me to push new initiatives? Absolutely, if this is what we want. And within a month of me doing that, we don't really like it. or that was a little too much. The reality is they were a different kind of ad.

They were hooked on a legacy of very high revenue and high profit margin, and they weren't willing, they really weren't willing, and they hadn't done the time to figure out, do we want to change? Are we willing to forego some of that to potentially make it somewhere else, or maybe not?

They were hooked on a legacy of very high revenue and high profit margin, and they weren't willing, they really weren't willing, and they hadn't done the time to figure out, do we want to change? Are we willing to forego some of that to potentially make it somewhere else, or maybe not?

And even though they had all of the support, allegedly support from people above and their ownership and others, they were incredibly reluctant to do it. So I was sitting in a role where change was in my title, but I couldn't do anything. And I had tried, I had built up goodwill. I'd got some champion. I was doing everything that change management tells you to do.

And even though they had all of the support, allegedly support from people above and their ownership and others, they were incredibly reluctant to do it. So I was sitting in a role where change was in my title, but I couldn't do anything. And I had tried, I had built up goodwill. I'd got some champion. I was doing everything that change management tells you to do.

Pushing the needle here, scaling your time here. And for the time period that I was there, they were wholly unwilling to take it on. And at a certain point I had, you know what, it isn't going to work for me. I'm pushing the rock. I'm ill as whatever the Greek myth do. And I'm not getting anywhere. And I'm being told two different stories.

Pushing the needle here, scaling your time here. And for the time period that I was there, they were wholly unwilling to take it on. And at a certain point I had, you know what, it isn't going to work for me. I'm pushing the rock. I'm ill as whatever the Greek myth do. And I'm not getting anywhere. And I'm being told two different stories.

So we dig into it, which might have really been like an external push from other people. So we don't want to do it. And it ended up being a failure for myself. And it's something that I'd taken on and I accept. I learned a lot of really good lessons from it. And frankly, had some work with the wonderful people that were driven to do it. But when the entire organization has been dictated change,

So we dig into it, which might have really been like an external push from other people. So we don't want to do it. And it ended up being a failure for myself. And it's something that I'd taken on and I accept. I learned a lot of really good lessons from it. And frankly, had some work with the wonderful people that were driven to do it. But when the entire organization has been dictated change,

and not really trusting of the person who's supposed to pilot it, then it's not going to happen. But in this instance, it's a little bit about, it's maybe less about the change addict thing, but learning of that change guru, if that's a good word, or change guide, which is, all right, maybe we need to take a step back and figure out what is your definition of change? Is it collectively the same?

and not really trusting of the person who's supposed to pilot it, then it's not going to happen. But in this instance, it's a little bit about, it's maybe less about the change addict thing, but learning of that change guru, if that's a good word, or change guide, which is, all right, maybe we need to take a step back and figure out what is your definition of change? Is it collectively the same?

Do we all think this is a good idea? OK, maybe we need to tailor it a little more. And then move on from there. And that's hopefully where I am now and how I actually go about it a little bit more. There's a little bit less, less put on the gas, more. Let's put the car in park for a second and let's have a talk. We'll drive a block down the road and then we're going to have another talk.

Do we all think this is a good idea? OK, maybe we need to tailor it a little more. And then move on from there. And that's hopefully where I am now and how I actually go about it a little bit more. There's a little bit less, less put on the gas, more. Let's put the car in park for a second and let's have a talk. We'll drive a block down the road and then we're going to have another talk.

And that way we can get to the kind of, again, change that we're all trying to achieve. And back to that definition of six steps. Not to keep that directed by the outside or financial reasons only. The whole way that we're going to evolve and change for the better.

And that way we can get to the kind of, again, change that we're all trying to achieve. And back to that definition of six steps. Not to keep that directed by the outside or financial reasons only. The whole way that we're going to evolve and change for the better.