Colin

Defending against Goliath.

It's a Goliath defense.

So if you kind of change the way you say it, that's the whole idea.

So we have a slogan that it's equip citizens and inspire change.

So we want to equip people with good products, with good equipment, with the tools and training that they need to be able to change themselves as individuals to make society as a whole better.

But that first must come from changing themselves.

It works the same way with politics and changing law.

You can't try to call up the president's office and have a law in your local county changed.

You have to go directly to the county sheriff's department.

You have to go to the city hall, whatever it might be.

It works the same way.

And then from there, it can reach the representatives and then it can reach the governor and then it can reach the president's office at some point probably.

So there's just – the idea is that like too many people –

just don't see fault in themselves.

And that's just us being a human.

And so,

From a practical standpoint, I felt like building holsters wasn't really accomplishing that message at all.

Maybe a part of it, but that's why we wanted to dip our toes into the firearms training side of things.

I always say we.

It's just me.