Colin

Um, and because he had faith, because he had, um,

Because he was able to look inwardly to know and trust that he could conquer that giant.

That's how he was able to inevitably defeat Goliath.

And so the idea, some people have a... It's kind of funny because it's a conversation starter, which is cool and kind of is the point of the name.

But some people are like, oh, Goliath defense.

That means you're like in defense of Goliath.

No, it means that we're actually...

Defending against Goliath.

It's a Goliath defense.

So if you kind of change the way you say it, that's the whole idea.

So we have a slogan that it's equip citizens and inspire change.

So we want to equip people with good products, with good equipment, with the tools and training that they need to be able to change themselves as individuals to make society as a whole better.

But that first must come from changing themselves.

It works the same way with politics and changing law.

You can't try to call up the president's office and have a law in your local county changed.

You have to go directly to the county sheriff's department.

You have to go to the city hall, whatever it might be.

It works the same way.

And then from there, it can reach the representatives and then it can reach the governor and then it can reach the president's office at some point probably.

So there's just – the idea is that like too many people –