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Colleen Schnettler

๐Ÿ‘ค Speaker
334 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Yes. So our product, as I said, it's a visual drop-in query builder. When I say that, people don't know what I'm talking about. So we have really struggled with positioning this product. And one of the ideas we had, because we already have it made in Laravel, is Laravel has a admin panel that you can purchase that I guess everyone in the Laravel space uses.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Yes. So our product, as I said, it's a visual drop-in query builder. When I say that, people don't know what I'm talking about. So we have really struggled with positioning this product. And one of the ideas we had, because we already have it made in Laravel, is Laravel has a admin panel that you can purchase that I guess everyone in the Laravel space uses.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

So we thought we'll drop our price from $1,000 a year to $250 a year and sell it kind of as an add-on.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

So we thought we'll drop our price from $1,000 a year to $250 a year and sell it kind of as an add-on.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Exactly. So we announced it. We emailed our list. The day before we dropped the price, someone bought the Laravel package for $1,000. The next day we dropped the price. One person buys it from our list. So now we...

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Exactly. So we announced it. We emailed our list. The day before we dropped the price, someone bought the Laravel package for $1,000. The next day we dropped the price. One person buys it from our list. So now we...

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

have to refund the guy who spent a thousand dollars seven you know the the difference and we only have the one other sale so we're net negative on that so so that was not awesome fun yeah oh that sucks at least to look on the bright side of that it's it it

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

have to refund the guy who spent a thousand dollars seven you know the the difference and we only have the one other sale so we're net negative on that so so that was not awesome fun yeah oh that sucks at least to look on the bright side of that it's it it

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

We are confused, I think, as to... Right. So basically, let's just say it was one sale because the other guy bought it at full price. And we just don't get it quite why people aren't buying it. I mean, we don't have a huge mailing list, but we have 500 people on our mailing list. All of those people at one point expressed an interest. So to have one sale feels just like...

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

We are confused, I think, as to... Right. So basically, let's just say it was one sale because the other guy bought it at full price. And we just don't get it quite why people aren't buying it. I mean, we don't have a huge mailing list, but we have 500 people on our mailing list. All of those people at one point expressed an interest. So to have one sale feels just like...

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Are we just totally wrong?

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Are we just totally wrong?

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Yeah.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Yeah.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Oh, it's painful. But yeah, we thought price was the issue and you're right. Clearly price is not the issue.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Oh, it's painful. But yeah, we thought price was the issue and you're right. Clearly price is not the issue.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

A high point. Okay. I like this. So we have been talking to product managers because we are repositioning, we think, away from selling directly to developers and talking to product managers. And something that keeps coming up is custom reports for customers. So they want... So we've talked to analytics companies. We've talked to healthcare companies. They want their customers...

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

A high point. Okay. I like this. So we have been talking to product managers because we are repositioning, we think, away from selling directly to developers and talking to product managers. And something that keeps coming up is custom reports for customers. So they want... So we've talked to analytics companies. We've talked to healthcare companies. They want their customers...

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

to be able to come in and get custom reports that they can save, that they can email, to choose to email to themselves. Well, we've built out 85% of that. We've built out the hard work of that with this query builder. So to build the scaffolding around custom reports, which is literally just like an index view, you download the CSV and you set up a background job to send you an email once a week.

Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

to be able to come in and get custom reports that they can save, that they can email, to choose to email to themselves. Well, we've built out 85% of that. We've built out the hard work of that with this query builder. So to build the scaffolding around custom reports, which is literally just like an index view, you download the CSV and you set up a background job to send you an email once a week.