Colleen Schnettler

And for me, the reporting that I was looking at, targeting engineering managers and developers, that was going towards embedding reporting for customers. And looking deeply at that space, I just didn't think I had any unique angle. I mean, there's a lot of products out there that's embedded reporting for customers, and they're really pretty good. And I didn't have any kind of unique take.

And for me, the reporting that I was looking at, targeting engineering managers and developers, that was going towards embedding reporting for customers. And looking deeply at that space, I just didn't think I had any unique angle. I mean, there's a lot of products out there that's embedded reporting for customers, and they're really pretty good. And I didn't have any kind of unique take.

So at one point... I even almost took a consulting job building embedded reports for a potential customer in order to learn more about that space and the limitation of that space. But I decided not to do that because talking to a couple different people, it seemed like the requirements were so disparate.

So at one point... I even almost took a consulting job building embedded reports for a potential customer in order to learn more about that space and the limitation of that space. But I decided not to do that because talking to a couple different people, it seemed like the requirements were so disparate.

And I didn't want to get myself back in that situation where I was a consultant who thought I was building a product, but I was really just consulting.

And I didn't want to get myself back in that situation where I was a consultant who thought I was building a product, but I was really just consulting.

So I actually, to be completely honest, I went and spent a week in the woods. And that gave me some time to really think about, do I want to pursue this embedded reporting idea? Do I want to stick with this idea and try another take on it? Do I want to shut the business down? Because there's obviously a huge opportunity cost to continue to pursue this idea.

So I actually, to be completely honest, I went and spent a week in the woods. And that gave me some time to really think about, do I want to pursue this embedded reporting idea? Do I want to stick with this idea and try another take on it? Do I want to shut the business down? Because there's obviously a huge opportunity cost to continue to pursue this idea.

And what I landed on is I'm not done with this idea yet. I want to take another swing at it, come approach it from a different direction.

And what I landed on is I'm not done with this idea yet. I want to take another swing at it, come approach it from a different direction.

I actually hired a marketing coach to help me figure out an ICP. And I sat down with him and there was this immediate thing that happened where before he was a marketing coach, he was a marketing analyst. And he was like, oh, I literally would have bought this tool. This was a problem I ran into all the time where I needed data from my database.

I actually hired a marketing coach to help me figure out an ICP. And I sat down with him and there was this immediate thing that happened where before he was a marketing coach, he was a marketing analyst. And he was like, oh, I literally would have bought this tool. This was a problem I ran into all the time where I needed data from my database.

I have, I think you can really reach these people by teaching marketer SQL. So teach marketer SQL and see if it resonates. And so I said, all right, let's try it. And, you know, marketing, I think is really good for me because I am a developer and I'm really, really interested in the marketing space. It's something I really want to learn. And one of the things I do well is kind of learn in public.

I have, I think you can really reach these people by teaching marketer SQL. So teach marketer SQL and see if it resonates. And so I said, all right, let's try it. And, you know, marketing, I think is really good for me because I am a developer and I'm really, really interested in the marketing space. It's something I really want to learn. And one of the things I do well is kind of learn in public.

And. So learning about the space and talking about the space is something that comes very naturally to me. And like I said, it's something I've wanted to do anyway. So it felt like a good alignment of things I wanted to do and potential customers.

And. So learning about the space and talking about the space is something that comes very naturally to me. And like I said, it's something I've wanted to do anyway. So it felt like a good alignment of things I wanted to do and potential customers.

Yeah, so I am all in on this new idea. And the new idea is I help marketers build better reports. I'm targeting marketing data analysts, people who are marketers. So there's actually, you know, I've been in this space for a while now. There's a big difference between data analysts, who are pure data people. They're with Python and R and whatever.

Yeah, so I am all in on this new idea. And the new idea is I help marketers build better reports. I'm targeting marketing data analysts, people who are marketers. So there's actually, you know, I've been in this space for a while now. There's a big difference between data analysts, who are pure data people. They're with Python and R and whatever.

And then the marketing data analysts and marketing, those people are marketing first. So they're trying to take their existing data and figure out how to use that data to do better marketing, right? To sell more product. And so I'm all in on those people. I started a newsletter. I, you know, I'm on LinkedIn. I'm sending thousands of cold DMs on LinkedIn.

And then the marketing data analysts and marketing, those people are marketing first. So they're trying to take their existing data and figure out how to use that data to do better marketing, right? To sell more product. And so I'm all in on those people. I started a newsletter. I, you know, I'm on LinkedIn. I'm sending thousands of cold DMs on LinkedIn.