Collin Plume

And there was really nothing behind it. And a lot of people took their word at face value. The big thing about when you're getting into investing or you're doing any kind of money, you gotta spend some time and do research and check different sources. The problem today is that people will, if they like an influencer the way that they talk, they'll take their word for it.

And there was really nothing behind it. And a lot of people took their word at face value. The big thing about when you're getting into investing or you're doing any kind of money, you gotta spend some time and do research and check different sources. The problem today is that people will, if they like an influencer the way that they talk, they'll take their word for it.

And unfortunately, the algorithms of these social media, it's not based on who's giving you the best information or someone that's the most credible information. it could be either that they paid to get in front of you, number one, or two, they could have just presented the video in a way that is the most appealing to people.

And unfortunately, the algorithms of these social media, it's not based on who's giving you the best information or someone that's the most credible information. it could be either that they paid to get in front of you, number one, or two, they could have just presented the video in a way that is the most appealing to people.

And so the problem is that people, and they've done studies about this, and they've done it on Google too, is that people think the things that pop up on social media or on Google searches, they think that those are the authorities. And actually, it's just based on the algorithm of that social media platform.

And so the problem is that people, and they've done studies about this, and they've done it on Google too, is that people think the things that pop up on social media or on Google searches, they think that those are the authorities. And actually, it's just based on the algorithm of that social media platform.

So you may watch a video about Bitcoin from a person that just made the most appealing video and maybe isn't the most knowledgeable on the subject. So it's like what we used to do when we used to do research is that you want to check multiple sources. getting information from one place and then trying to back check it in multiple other places.

So you may watch a video about Bitcoin from a person that just made the most appealing video and maybe isn't the most knowledgeable on the subject. So it's like what we used to do when we used to do research is that you want to check multiple sources. getting information from one place and then trying to back check it in multiple other places.

If people did that, I think they'd be in a much better place. But unfortunately, people do see these influencers and they take it on face value. When we advertise with influencers, we really tell people to do their research on us and do the research on precious metals too.

If people did that, I think they'd be in a much better place. But unfortunately, people do see these influencers and they take it on face value. When we advertise with influencers, we really tell people to do their research on us and do the research on precious metals too.

And that's why we send them so much education because ultimately I want people to make an educated decision before they buy from us. It's important that they do that because it's a long-term relationship. I know that if someone acquires Specialist Metals from us, they may be our client for the next 10 or 15 or 20 years.

And that's why we send them so much education because ultimately I want people to make an educated decision before they buy from us. It's important that they do that because it's a long-term relationship. I know that if someone acquires Specialist Metals from us, they may be our client for the next 10 or 15 or 20 years.

So I want them to know that they made an educated decision, that they did their research. So it's important that people take that extra step and they take that time and they do the research on the company that we tell people, check out our reviews. go to the BBB, go to Google, check us out.

So I want them to know that they made an educated decision, that they did their research. So it's important that people take that extra step and they take that time and they do the research on the company that we tell people, check out our reviews. go to the BBB, go to Google, check us out.

These are all things that you need to do before you make a financial decision and not just take that influencer's sort of word for it because they could just be paid for an ad. And I've talked to influencers about promoting us, and I've asked them if they're interested in precious metals, and they've said no. And I've said, I don't want to do business with them.

These are all things that you need to do before you make a financial decision and not just take that influencer's sort of word for it because they could just be paid for an ad. And I've talked to influencers about promoting us, and I've asked them if they're interested in precious metals, and they've said no. And I've said, I don't want to do business with them.

I only want to work with influencers that are interested in what we do, because otherwise it's just... They're just getting paid to say it and it doesn't make sense and it doesn't ring true. So it's important even for us to work with influencers that really believe and have done their research so that if they do an ad for us, that it's credible, that it's actually something that they believe in.

I only want to work with influencers that are interested in what we do, because otherwise it's just... They're just getting paid to say it and it doesn't make sense and it doesn't ring true. So it's important even for us to work with influencers that really believe and have done their research so that if they do an ad for us, that it's credible, that it's actually something that they believe in.

And I think that's the big disconnect with influencers is sometimes they will just promote a product for money and not necessarily that they believe in it.

And I think that's the big disconnect with influencers is sometimes they will just promote a product for money and not necessarily that they believe in it.