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Collin Plume

๐Ÿ‘ค Speaker
756 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

But later on, I learned as I went into the precious metals business, which was the career before I started my own business, I learned that the marketing actually was even more important than the sales in some ways. I watched my boss before I started my own business struggle with marketing, learn how to do marketing.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

But later on, I learned as I went into the precious metals business, which was the career before I started my own business, I learned that the marketing actually was even more important than the sales in some ways. I watched my boss before I started my own business struggle with marketing, learn how to do marketing.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

He even was the first one to create affiliate marketing online, which was something that nobody had ever done before. And he actually created some success for himself by diving into internet marketing in a much different way. And basically the precious metals business was a brick and mortar sort of old school business. And he created a new digital marketing way and had some early success.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

He even was the first one to create affiliate marketing online, which was something that nobody had ever done before. And he actually created some success for himself by diving into internet marketing in a much different way. And basically the precious metals business was a brick and mortar sort of old school business. And he created a new digital marketing way and had some early success.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

in that business. So I think all of the careers early on led me to starting Noble Gold. And the experience that I had was perfect in that I learned that early customer service and client relations are your most important asset. And I learned that in the insurance business.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

in that business. So I think all of the careers early on led me to starting Noble Gold. And the experience that I had was perfect in that I learned that early customer service and client relations are your most important asset. And I learned that in the insurance business.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

When I got to real estate, I learned about employees and hiring the right employees and having employee loyalty and creating a good environment. And then with my third boss, I realized the importance of marketing. And I basically took all of those lessons and put them into my first very successful company, which was Noble Gold.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

When I got to real estate, I learned about employees and hiring the right employees and having employee loyalty and creating a good environment. And then with my third boss, I realized the importance of marketing. And I basically took all of those lessons and put them into my first very successful company, which was Noble Gold.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

And I wouldn't have gotten there without those three separate experiences that I had. They really were perfect to start the business Noble Gold that we started in 2016.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

And I wouldn't have gotten there without those three separate experiences that I had. They really were perfect to start the business Noble Gold that we started in 2016.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

I always realized that very early on that actually it does not matter what you're actually selling, what product you're in. It is all about the customer. Everything is about the customer and everything we do at Noble Gold is to create the best possible customer experience.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

I always realized that very early on that actually it does not matter what you're actually selling, what product you're in. It is all about the customer. Everything is about the customer and everything we do at Noble Gold is to create the best possible customer experience.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

And that's why we've gone the opposite way with a lot of companies where we've actually just hired more people, actual people, whereas a lot of people are going towards AI. We really focus on that customer experience because I do think that There's so many financial products, there's so many things out there where they don't want to talk to you.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

And that's why we've gone the opposite way with a lot of companies where we've actually just hired more people, actual people, whereas a lot of people are going towards AI. We really focus on that customer experience because I do think that There's so many financial products, there's so many things out there where they don't want to talk to you.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

And I believe that people want to build a relationship and they want people to talk to. So it is absolutely the most important thing for us just to make sure that when they buy the metal from us, that we help them through the whole process and get it to their doorstep safely. And they feel that it's a special experience. It's a white glove experience.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

And I believe that people want to build a relationship and they want people to talk to. So it is absolutely the most important thing for us just to make sure that when they buy the metal from us, that we help them through the whole process and get it to their doorstep safely. And they feel that it's a special experience. It's a white glove experience.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

So yes, on the consumer side, it is absolutely our number one focus. On the employee side, I think I was already very employee friendly, but I learned so much through COVID. I think that employees... really at Noble Gold bonded together through COVID because I had a very distinct policy, which was, you go, if somebody's sick or if you have an issue, you go and we figure out, we'll cover you.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

So yes, on the consumer side, it is absolutely our number one focus. On the employee side, I think I was already very employee friendly, but I learned so much through COVID. I think that employees... really at Noble Gold bonded together through COVID because I had a very distinct policy, which was, you go, if somebody's sick or if you have an issue, you go and we figure out, we'll cover you.

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

We'll figure it out later. And we did that. And we did that no matter what. And anyone in any position, no matter if they worked in the vaults shipping metals or they were on the phone or any position, if somebody had an issue where they were sick or they had a family member that was sick,

Chief Change Officer
#204 Collin Plume: From Kid Collector to Gold Guru โ€“ Part One

We'll figure it out later. And we did that. And we did that no matter what. And anyone in any position, no matter if they worked in the vaults shipping metals or they were on the phone or any position, if somebody had an issue where they were sick or they had a family member that was sick,