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How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Yeah, I mean, spent 10 years as a sales guy.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I had the opportunity to help two different entrepreneurs start either a company or a division within a company.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And I got to do like the zero to one journey a couple of times, which was really fun.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And then I always want to start my own thing.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And so 14 years ago, I thought, hey, I'm that geeky kid who's always been who's good at sales, who's got pulled into every CRM project.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I think I'll build a CRM system.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And I'm a guy who knows I can close.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And when I started, I'm definitely a much better salesperson now than I was when I started.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
But I thought when I started, I was very good.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Turns out that wasn't necessarily an accurate assessment.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
But there's a whole other bunch of reasons there.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
But I went 18 months, and I had only closed one deal, trying to sell this CRM system that was like my idea.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And that was that was hard because, you know, you go from like a million and a half dollar year, 240 percent quota, like all that kind of stuff.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Like you're just used to performing.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And then to go from that to zeros, you're like, hmm, this feels different.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And so, you know, demoralizing, really demoralizing.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And so, I mean, honestly, it was my like startup founder education.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
You know, if I would have just headed off the if that tool made it to any sort of revenue, I would be an unsufferable asshole right now.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Guaranteed.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
It was a humbling experience.