Collin Stewart

And then the next times I was going through it, I was like, well, that seems like a pretty strong signal of like the people that go through this as a funnel.

And like, you know, I had a couple, we had a couple of clients in the services business that kind of showed me that like product market fit is not binary.

And like, it exists on a, I had this, this argument with founders all the time.

They would hire us to do like cold email for them.

And I'm like, I don't think this is going to be helpful because you don't know who you want to email.

And if you don't know who you want to email.

If you're trying to sell like accounting software and we're emailing farmers in Nebraska, it's not like, it doesn't matter how good the messaging is.

And so I kept fighting with founders of like, you don't have product market fit.

And they are like, no, no, of course we have product market fit.

And I finally, it helped the experience that helped kind of sharpen that was when Uber launched Uber Eats.

Their VP of sales, their new VP of sales was one of our old customers.

And Steve came to me, he was like, hey, I need this.

Can you like...

I need the checkmate.

Yeah, I need the checkmate deal, but I need it for my new company.

I was like, oh, cool.

Happy to help.

Who's the new company?

Uber.

I was like, holy shit.