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Collin Stewart

๐Ÿ‘ค Speaker
469 total appearances

Appearances Over Time

Podcast Appearances

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And suddenly they were gone.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Now my boss kept them in his office and said, I'm going to tell you how to organize your agenda.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I'm going to tell you how to organize all your things, and now you have to use this crappy web UI.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so it stopped being a personal productivity tool for us salespeople, and it started becoming a tool for my managers.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And as somebody who identifies as a salesperson, I took that personally, and I didn't like that.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so I think the insight was correct.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

But I think I was also wrong at the same time.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so if I had to roughly guess, I was about 40% correct in the whole vision of everything and 60% wrong.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so 40% right in that the insight was Salesforce isn't a personal productivity tool.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then the 60% wrong was how I wanted to solve that problem.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And the thing that I got wrong was my idea of how to solve it was terrible.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I was like, hey, replace Salesforce with my new SaaS CRM.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

People were like, no, make your tool work with our Salesforce.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And I was like, no, that's the wrong model.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Then I'd argue with them like an idiot.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so when I realized, hey, stop arguing with them, start listening to them, you might do a whole lot better.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And it turns out I did.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

We started listening to people.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

We started interviewing them.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

We