Coltan Scrivner

based on how the men and women in those relationships responded during the holiday.

From about early 1990s is when we have comprehensive data.

Doubled around COVID.

Achieved its highest share ever.

I think it was around 12%.

I just checked about three or four weeks ago.

Horror was at like 17%.

And it's the only genre that's really had like an upward spike in the last...

Yeah.

So to answer that question first, yes, I think that's some of it.

When you live in a safe world, your mind is saying, well, why is nothing bad happening?

And you're hearing, okay, all this bad stuff is happening around the world, but I'm not seeing it where I am, so maybe I'm just unprepared.

Maybe other people are plotting against me, and they're trying to keep their aggression secret from me.

Yes.

And then the other question about why is horror on the rise?

This is a conclusion that I came to in the past month or two.

So I'm still kind of speculating about it.

But when COVID became a global pandemic around 2020, a lot of people who had sworn off horror since they were kids, they watched a scary movie when they were a kid, they watched Poltergeist or something.

And they're like, I'm never watching a scary movie again.

They had this urge to watch something scary, whether it was contagion or even horror.