Coltan Scrivner

So we drive about an hour from the university, pack our car full of all of our gear.

We turn off on this road, and it's just thick, dense forest on both sides.

It's just amazing.

this really narrow road, like kind of a old road.

We drive for probably a quarter to half a mile into this forest and we come across a clearing and there's an old abandoned fishery there.

And that's where they had made this attraction.

It was great.

It was perfect.

We were interested in how do people have fun when they're feeling afraid and what does that look like?

And so we measured their heart rates.

We looked at their faces to see what they did during the scares and after the scares.

We interviewed them to have them talk about the experience and did they think it was play or fun or were they too scared?

Did it meet their expectations?

And what we found is that people have kind of a sweet spot of fear where their fun is maximized.

So if you imagine on your x-axis here, you've got 1 to 10 for how scary something is.

And on your y-axis, you've got 1 to 10 for how fun it is.

You get kind of a normal distribution.

Right.

But it's a bit skewed.

It's got to be a little bit scarier.