Colton

It wasn't, uh, anticipating, but the marketing thing has been a big, big learning curve.

Um, and then, uh,

Definitely just how technological everything is now because I'm very old school myself as far as how I am in the world.

But getting everything figured out with social media is an understanding social media a little better and email marketing and website design and all that stuff was some big ones.

yeah um for me it was more instead of claiming we have a good product i want to prove it um and i want to get into people's hands and let them show it for what it is too and i don't want it to be entirely me that just keeps saying that it's the best thing since sliced bread um so it was more of a prove it mentality and prove that it's a viable product and it has a space and it has a a room to be sold and purchased and it makes it exciting to shoot again and

Another idea of what it was was that there's a lot of people who have 15 ARs and they have their old DPMS, which was the first one they bought that's still sitting in the corner of the shelf that they're bored with and they haven't done anything with in years.

Well, if you buy our product, you can take that, do something new with it and make it exciting again for relatively low costs compared to buying a new gun or buying another bullpup or something of that sort.

kind of want to be able to bring life into products that other people have.

So that was kind of another piece we wanted to show.

Um, and obviously with my generation and the younger crowd, it seems like a lot of people are paying more attention.

We've, we've done guns and MMA and a few different magazines and publish articles, but really we can track a lot of our stuff to the YouTube and socials and email marketing and, um, some of the blogs and stuff we've been on has been more of our bigger, where the numbers show the most value and where we've kind of stayed that way moving forward.

Now I got to go talk to people.

I didn't even hire anybody for it.

I just didn't even think about it.

Nerve-wracking at first.

It's gotten easier through the years.

But definitely, even if I look back at myself in the beginning, I'm like, wow, that guy had no idea what he was doing.

But it was a learning curve.

It was a shock.

And really, it went better than I thought it was going to.