Conor Pope

And there's lots of different ways that they have to get you to spend money.

For instance, there's the visual cues, there's the music, there's the tiling, there's the flooring.

All of this stuff is designed to get you to spend money.

Now, one of the things that I think is a challenge for all of your listeners is next time you get to an airport, any airport, it doesn't matter where it is, try and get from security...

to your gate without walking through duty-free and see how you get on.

I mean, once James Joyce challenged people to find a path across Dublin that didn't pass a pub, well, I will challenge your listeners to find a path across Dublin airport that doesn't pass at least one stall selling whiskey.

It can't be done because they know that they make an awful lot of cash from selling booze to people who are going outside of the Eurozone in particular.

And that's another key thing that they do.

They also, if you notice airports, the paths in the airports...

between the shopping sections tend to curve to the left.

Now, that's not an accident because most of us are right-handed.

And if the paths were on veer from right to left, it gives the airport retailers the opportunity to put all their stock on the right-hand side, which is where we look when we're walking to the left.

And the other thing that the airports have is, you know the way some airports, they don't have a Dublin airport, and I kind of wish they did.

You know the way some airports, the fanciest ones, you know, like

They have massage chairs and mini spas and showers.

That's not because the airports want to make us feel good.

What they want is they want us to feel more inclined to shop with them.

And when we're arrested a shopper who's just had a lovely neck massage, we walk blissed out straight into the arms of a perfume salesman and we're delighted to spend money with them.

And then, of course, you know, the thing that I, if you go to Dublin Airport, they have all sorts of mad stuff that's being sold there.

you know they're like little sheep and iron jumpers and suitcases and all this stuff and what they know is that people in airports