Corey Hillebo

And it absolutely floored me.

I'm like, I'm never going to use this.

And you kind of... A little bit.

A little bit, but...

Oh, a hundred percent.

The reason that I sent him to retail was because you just didn't understand what that side of the business was at all.

Like when you spray, how much you spray, how much it costs.

Like I was like, you have to go through that before you can go to a 10% ag and do it yourself.

Cause you have to, otherwise you have no appreciation.

You have no idea what's going on.

It's not easy.

Is there a reason that it's segmented?

Or is that just purely marketing?

Why not just run it all under AgHug Midwest?

This is the cash carry.

This is the retail.

Well, yeah, and you could scale that, right?

Like someone could, you could almost license it to someone and could already list that.

Or have 10% ag in Nebraska.

I tell you what, when you go get into places like California and you have 200 crops on a ballot, like there are some chemical names you have never heard of before.