Cory Doctorow
👤 SpeakerAppearances Over Time
Podcast Appearances
And then in stage three of enshitification.
Us being Facebook.
Yeah, no, on us, the users.
Oh, okay.
Right?
So we're locked to each other.
The businesses are locked to us.
Now, stage three, they make things worse for the business customers, too.
Ad targeting fidelity goes way down.
Ad prices go way up.
Ad fraud explodes.
Procter & Gamble in 2017 zeroed out its $200 million per year surveillance advertising spend, saw a $0 drop in sales because to a first approximation, all those ads disappeared down the fraud hole.
Right.
Advertisers had to put the whole article if they wanted it shown just to their subscribers, let alone recommend it.
So they're fully substitutive now.
No one's going to their website.
And the only way to monetize it is with this corrupt ad network.
And we've got this feed that has got this homeopathic residue of stuff we asked to see.
The void is filled with things people pay billions of dollars to show us, and they're getting raw blind.
So this is ideal for Facebook.