Craig Burley

I don't know how you're going to fill some of these magnificent stadiums here in the US, but they're huge.

I don't know how you're going to fill them.

As Don said, when you're charging extortionate prices.

And again, I mean, don't... It's too much pressure.

Yeah.

It's too much pressure on the families to try and find the money.

You know, in a cost of living crisis, you know, if you're a hard worker and you've got a couple of sons, couple of daughters, whatever, and you want to treat them to a game, and you're desperate to take them to a game because it's a family memory, the pressure that they're putting on these families to find the money, which might put them into debt later down the line, seems bizarre and ridiculous.

And look, Don, I get it for a final, right?

But you're talking about opening round games, group stage matches, and you're asking, like you said, a whole lot.

And again, I mean, it's... And the one disclaimer in that email from U.S.

Soccer was...

We have no control over the ticket prices.

This is all set by FIFA.

So don't, as an American soccer fan, give US soccer the benefit of the doubt that they're not in control of this.

FIFA are big into talking about growing the game, right?

Yeah.

That's why we've made the tournament 48 teams,

Certainly, I don't agree with its open standardization, but that's what they've done.

They talk about that's their way of growing the game.

My argument would be, how is pricing the next generation, basically, of soccer fans, stroke soccer players, how is pricing people out of going and falling in love and wanting to be that person, wanting to be that person in 20 years' time or 15 years' time, how is pricing people out of that growing the game?