Craig Jones
π€ SpeakerAppearances Over Time
Podcast Appearances
When an event's on Flow Grappling or Fight Pass or any other streaming provider, unless it's a pay-per-view, you're not going to know how many people watched. So that's one aspect of what we're doing is we're going to have a visual sort of guide to how many people are fans of grappling.
Well, I mean, just because basically it's going to grow the sport. You know what I mean? Like, if you have to subscribe to a platform... to watch something you have a mild interest in, a mild curiosity in. There's a financial barrier there. So I want to open it up because again, we have an investor who's contributing and is happy for it to be spent this way.
Well, I mean, just because basically it's going to grow the sport. You know what I mean? Like, if you have to subscribe to a platform... to watch something you have a mild interest in, a mild curiosity in. There's a financial barrier there. So I want to open it up because again, we have an investor who's contributing and is happy for it to be spent this way.
Well, I mean, just because basically it's going to grow the sport. You know what I mean? Like, if you have to subscribe to a platform... to watch something you have a mild interest in, a mild curiosity in. There's a financial barrier there. So I want to open it up because again, we have an investor who's contributing and is happy for it to be spent this way.
Happy for us not to be held hostage by these sort of streaming providers. And really like, again, I'm not making accusations against Flow Grappling or UFC Fight Pass. They are making the right business decision by not providing streamer numbers, because that's leverage that those people can use against the streaming provider.
Happy for us not to be held hostage by these sort of streaming providers. And really like, again, I'm not making accusations against Flow Grappling or UFC Fight Pass. They are making the right business decision by not providing streamer numbers, because that's leverage that those people can use against the streaming provider.
Happy for us not to be held hostage by these sort of streaming providers. And really like, again, I'm not making accusations against Flow Grappling or UFC Fight Pass. They are making the right business decision by not providing streamer numbers, because that's leverage that those people can use against the streaming provider.
But for me as an individual athlete that really wants to understand the metrics of how many people actually watch this sport, to leverage that in my own sponsorship negotiations,
But for me as an individual athlete that really wants to understand the metrics of how many people actually watch this sport, to leverage that in my own sponsorship negotiations,
But for me as an individual athlete that really wants to understand the metrics of how many people actually watch this sport, to leverage that in my own sponsorship negotiations,
Then if I'm in a position to have this out free and also give every athlete involved the same metrics and information, like you will literally be able to see the spikes when you compete and you'll be able to take that and present it. for opportunities, for sponsorships, for businesses to say, look, look how many views this got. I was one of the most viewed moments of this event.
Then if I'm in a position to have this out free and also give every athlete involved the same metrics and information, like you will literally be able to see the spikes when you compete and you'll be able to take that and present it. for opportunities, for sponsorships, for businesses to say, look, look how many views this got. I was one of the most viewed moments of this event.
Then if I'm in a position to have this out free and also give every athlete involved the same metrics and information, like you will literally be able to see the spikes when you compete and you'll be able to take that and present it. for opportunities, for sponsorships, for businesses to say, look, look how many views this got. I was one of the most viewed moments of this event.
So I want to put the power back in the athlete and take it away from the host. And it creates a lot of incentive for the athlete to make it exciting. Yeah. This is your time. It might never happen again. I fully intend to run this every year. That's the goal. But again, it might never happen again.
So I want to put the power back in the athlete and take it away from the host. And it creates a lot of incentive for the athlete to make it exciting. Yeah. This is your time. It might never happen again. I fully intend to run this every year. That's the goal. But again, it might never happen again.
So I want to put the power back in the athlete and take it away from the host. And it creates a lot of incentive for the athlete to make it exciting. Yeah. This is your time. It might never happen again. I fully intend to run this every year. That's the goal. But again, it might never happen again.
Could I take over ADCC? I think from... an ADCC perspective, it would make a lot of sense. I think it would make a lot of sense to wait to see if this event turns into Fyre Festival first before you commit to something like that. But I think a more modern approach to the promotion of the event, again, I keep going back to the comedians. If you want to grow your brand, whatever that may be,
Could I take over ADCC? I think from... an ADCC perspective, it would make a lot of sense. I think it would make a lot of sense to wait to see if this event turns into Fyre Festival first before you commit to something like that. But I think a more modern approach to the promotion of the event, again, I keep going back to the comedians. If you want to grow your brand, whatever that may be,
Could I take over ADCC? I think from... an ADCC perspective, it would make a lot of sense. I think it would make a lot of sense to wait to see if this event turns into Fyre Festival first before you commit to something like that. But I think a more modern approach to the promotion of the event, again, I keep going back to the comedians. If you want to grow your brand, whatever that may be,
provide content for free, and you can paywall eventually. You can grow the audience, create the audience free. I think, again, if your goal is to create, a huge sport here, then it's like, if we're already a niche sport, and competition aspect of that is an even smaller niche, then we need to grow that providing this content for free.