Craig Jones

So if one of these were to take over completely and create a monopoly, then they would not have any incentive to pay the athletes more.

Yeah. Or even put more effort into the spectacle of grappling. Like my thoughts are if fake grappling is one of the most entertaining things in the world, WWE, why can real grappling not be that? And I believe that's the root of professional wrestling was they used to actually have real matches, but it was too boring for the fans to watch. So they decided to have real matches behind the scenes and

Yeah. Or even put more effort into the spectacle of grappling. Like my thoughts are if fake grappling is one of the most entertaining things in the world, WWE, why can real grappling not be that? And I believe that's the root of professional wrestling was they used to actually have real matches, but it was too boring for the fans to watch. So they decided to have real matches behind the scenes and

Yeah. Or even put more effort into the spectacle of grappling. Like my thoughts are if fake grappling is one of the most entertaining things in the world, WWE, why can real grappling not be that? And I believe that's the root of professional wrestling was they used to actually have real matches, but it was too boring for the fans to watch. So they decided to have real matches behind the scenes and

And then the winner of that would determine the winner of the professional show. No way. Yeah. And so we were trying to steal, I want to steal the theatrics. Obviously Vince McMahon, personal hero of mine. I'm really trying to steal what he did for professional wrestling minus his personal life and bring that to the sport of jiu-jitsu.

And then the winner of that would determine the winner of the professional show. No way. Yeah. And so we were trying to steal, I want to steal the theatrics. Obviously Vince McMahon, personal hero of mine. I'm really trying to steal what he did for professional wrestling minus his personal life and bring that to the sport of jiu-jitsu.

And then the winner of that would determine the winner of the professional show. No way. Yeah. And so we were trying to steal, I want to steal the theatrics. Obviously Vince McMahon, personal hero of mine. I'm really trying to steal what he did for professional wrestling minus his personal life and bring that to the sport of jiu-jitsu.

And I think if we borrow from professional wrestling with a spectacle, even in the history of MMA, like in Japan, they used to have an event called Pride. Pride ultimately got shut down because of Yakuza connections, but they used to put on an incredible spectacle of an event. They used to put a lot of effort into the production, into creative ideas to hype an event.

And I think if we borrow from professional wrestling with a spectacle, even in the history of MMA, like in Japan, they used to have an event called Pride. Pride ultimately got shut down because of Yakuza connections, but they used to put on an incredible spectacle of an event. They used to put a lot of effort into the production, into creative ideas to hype an event.

And I think if we borrow from professional wrestling with a spectacle, even in the history of MMA, like in Japan, they used to have an event called Pride. Pride ultimately got shut down because of Yakuza connections, but they used to put on an incredible spectacle of an event. They used to put a lot of effort into the production, into creative ideas to hype an event.

So me being the promoter of this event, I'm trying to push the envelope in creating excitement in the event. And I'm worried that if any one of these organizations were to get a monopoly, well, then there's really no reason for them to push the envelope of the events, athlete pay, because they've already controlled the market.

So me being the promoter of this event, I'm trying to push the envelope in creating excitement in the event. And I'm worried that if any one of these organizations were to get a monopoly, well, then there's really no reason for them to push the envelope of the events, athlete pay, because they've already controlled the market.

So me being the promoter of this event, I'm trying to push the envelope in creating excitement in the event. And I'm worried that if any one of these organizations were to get a monopoly, well, then there's really no reason for them to push the envelope of the events, athlete pay, because they've already controlled the market.

I mean, here's the thing. Anything's exciting if there's a storyline. So the more we invest in the story, whether it's fake or real, the more we get people invested in each of the individual athletes or the teams or whatever, the more excited you are going to be. to watch it take place.

I mean, here's the thing. Anything's exciting if there's a storyline. So the more we invest in the story, whether it's fake or real, the more we get people invested in each of the individual athletes or the teams or whatever, the more excited you are going to be. to watch it take place.

I mean, here's the thing. Anything's exciting if there's a storyline. So the more we invest in the story, whether it's fake or real, the more we get people invested in each of the individual athletes or the teams or whatever, the more excited you are going to be. to watch it take place.

Like there's been some boring MMA fights and boxing fights out there, but the hype has been so good that even though, even when you're watching the live event, you're sort of on the edge of your seat. So as long as we invest in the storyline and build up the event, CGI had a, CGI one had a huge benefit because it's, It was, the story was basically CJI versus ADCC.

Like there's been some boring MMA fights and boxing fights out there, but the hype has been so good that even though, even when you're watching the live event, you're sort of on the edge of your seat. So as long as we invest in the storyline and build up the event, CGI had a, CGI one had a huge benefit because it's, It was, the story was basically CJI versus ADCC.

Like there's been some boring MMA fights and boxing fights out there, but the hype has been so good that even though, even when you're watching the live event, you're sort of on the edge of your seat. So as long as we invest in the storyline and build up the event, CGI had a, CGI one had a huge benefit because it's, It was, the story was basically CJI versus ADCC.

So we created this division and people were invested in picking a side. So we need to leverage storylines like that to invest people's time and energy into actually watching the event, whether the match is exciting or not.