Craig Jones

why i want to do that is to incentivize action we're going to incentivize action through penalizing people but we really want i love a short burst a break and the guys can go hard again i don't like a jiu jitsu match where the guy takes the back early and he's like oh if i keep this position i've won and that's something that people that don't compete don't realize is if you take some if you get a good position early get up on the points

why i want to do that is to incentivize action we're going to incentivize action through penalizing people but we really want i love a short burst a break and the guys can go hard again i don't like a jiu jitsu match where the guy takes the back early and he's like oh if i keep this position i've won and that's something that people that don't compete don't realize is if you take some if you get a good position early get up on the points

You just sit there and go, oh, let's ride this to the end. That's why I want rounds so that you might take guys back. You really incentivize to get that finish. And the way we're trying to grow the sport is to steal the MMA scoring structure, which a lot of people criticize because they think it's overly complicated. They don't understand it.

You just sit there and go, oh, let's ride this to the end. That's why I want rounds so that you might take guys back. You really incentivize to get that finish. And the way we're trying to grow the sport is to steal the MMA scoring structure, which a lot of people criticize because they think it's overly complicated. They don't understand it.

You just sit there and go, oh, let's ride this to the end. That's why I want rounds so that you might take guys back. You really incentivize to get that finish. And the way we're trying to grow the sport is to steal the MMA scoring structure, which a lot of people criticize because they think it's overly complicated. They don't understand it.

But to the mass audience, they understand a 10-point must understand a decision in that sense. They understand it being scored round by round. So we're trying to appeal to a broader audience here.

But to the mass audience, they understand a 10-point must understand a decision in that sense. They understand it being scored round by round. So we're trying to appeal to a broader audience here.

But to the mass audience, they understand a 10-point must understand a decision in that sense. They understand it being scored round by round. So we're trying to appeal to a broader audience here.

But we think based on the structure, based on how hard we'll call stalling penalties, based on you wanting to finish your opponent quick to have a better chance at a million dollars, because it's 10,001 to show up and a million to win. If you ain't first, you're last. There's no reward for second place. I'm punishing the one position I've only ever been able to achieve in tournaments.

But we think based on the structure, based on how hard we'll call stalling penalties, based on you wanting to finish your opponent quick to have a better chance at a million dollars, because it's 10,001 to show up and a million to win. If you ain't first, you're last. There's no reward for second place. I'm punishing the one position I've only ever been able to achieve in tournaments.

But we think based on the structure, based on how hard we'll call stalling penalties, based on you wanting to finish your opponent quick to have a better chance at a million dollars, because it's 10,001 to show up and a million to win. If you ain't first, you're last. There's no reward for second place. I'm punishing the one position I've only ever been able to achieve in tournaments.

Are you worried that because of how much money is on the line, people will play careful? A very generous friend of mine has provided this money. I'm like, unless you guys go out there and try to kill each other and put it all on the line, I just won't do it again. I'm giving you guys a massive platform.

Are you worried that because of how much money is on the line, people will play careful? A very generous friend of mine has provided this money. I'm like, unless you guys go out there and try to kill each other and put it all on the line, I just won't do it again. I'm giving you guys a massive platform.

Are you worried that because of how much money is on the line, people will play careful? A very generous friend of mine has provided this money. I'm like, unless you guys go out there and try to kill each other and put it all on the line, I just won't do it again. I'm giving you guys a massive platform.

We've turned down offers from streaming platforms that wanted to buy the rights to this event because the marketing's gone very well. We're turning down money to grow the sport. The ADCC promoter said he wanted to grow the sport. So what he did is he put it behind a paywall and he used the money from the paywall to buy a more expensive sport. I don't think that's how you grow the sport.

We've turned down offers from streaming platforms that wanted to buy the rights to this event because the marketing's gone very well. We're turning down money to grow the sport. The ADCC promoter said he wanted to grow the sport. So what he did is he put it behind a paywall and he used the money from the paywall to buy a more expensive sport. I don't think that's how you grow the sport.

We've turned down offers from streaming platforms that wanted to buy the rights to this event because the marketing's gone very well. We're turning down money to grow the sport. The ADCC promoter said he wanted to grow the sport. So what he did is he put it behind a paywall and he used the money from the paywall to buy a more expensive sport. I don't think that's how you grow the sport.

I think you grow the sport like comedians do these days. Guys like Mark Norman will release a special for free. Andrew Schultz did it first, released a special for free, and it grew his audience massively. I think that's what jiu-jitsu needs.

I think you grow the sport like comedians do these days. Guys like Mark Norman will release a special for free. Andrew Schultz did it first, released a special for free, and it grew his audience massively. I think that's what jiu-jitsu needs.

I think you grow the sport like comedians do these days. Guys like Mark Norman will release a special for free. Andrew Schultz did it first, released a special for free, and it grew his audience massively. I think that's what jiu-jitsu needs.