Craig

For Melbourne, we're seeing a go for 4% to quite a large 7% as

We are your local source for unbiased, expert insights into the world of real estate.

Well, you have to definitely have a culture and a mandate within the company that really does track what you're putting out there because you're looking after a brand after all.

But at the end of the day, you can't sell a secret.

For us, we love to use client stories so that people understand why you would use us.

So I think that sort of thing is really important.

We like to put out there what we've bought for clients, but of course, keeping confidentiality is really important as well.

So there is a balance between what you put out there and how you want to be seen as well.

So there's, yeah, real balance is important and shameless self-promotion.

Well, I'm going to leave that to the selling agents.

All these big numbers, Craig, it's actually ageing me.

But yes, I've done quite a few series of the block just to see even how that show's evolved over the time and the influence it's had, the impact it's had on the market.

And, you know, I think the show is there to be inspirational and aspirational to people.

And we've seen a whole lot more people tackle a renovation or a design, you know, in-home design for themselves.

And it even changed the way people were buying.

So your targets and your big chain stores were also changing the way they bought stock to be able to keep up with shows like The Block, which I think is a huge influence.

Oh, look, it's a difficult one because I think if we're talking about the two major buyers from the block, they were there, one very astute investor and another very, I guess, smart promoter of their own company to do so, factored all of that in when they were purchasing the properties at insane prices.

So it did cut out for a very long time, the mum and dad buyers that were there to really buy properties

a home that they wanted to live in because they'd watched the show.

They, you know, a lot of the time too, buyers actually hadn't watched the show, which is surprising.