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César Couto Ferreira

👤 Person
270 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And she started living in Portugal. And suddenly Portugal just comes in the map. It was a process to go to the Web Summit. And I said before, we need to follow the Irish portal. The Web Summit was born in Dublin. Paddy, Paddy was the guy and was the guy. Now he's not the CEO, but he still owns the company.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And she started living in Portugal. And suddenly Portugal just comes in the map. It was a process to go to the Web Summit. And I said before, we need to follow the Irish portal. The Web Summit was born in Dublin. Paddy, Paddy was the guy and was the guy. Now he's not the CEO, but he still owns the company.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And Paddy, he made a deal with the government, with the prime minister at the time with everyone that was involved in innovation, but in the tourism of Portugal. And they were able to brought the web summit that at the time was considered the biggest tech event in the world. We work along with the government. We work along with the secretary of innovation and meetings in Brazil with ministers.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And Paddy, he made a deal with the government, with the prime minister at the time with everyone that was involved in innovation, but in the tourism of Portugal. And they were able to brought the web summit that at the time was considered the biggest tech event in the world. We work along with the government. We work along with the secretary of innovation and meetings in Brazil with ministers.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

For me, that was when you're working with a country that has 220 million people and needs to be helped and needs transformation. That is unbelievable. And connecting the dots here, the web summit When PortoLeg, they called me and said, look, we want to apply to be a host city to the Web Summit. This was like last minute and immediately I called and I overrun the VP of Portugal.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

For me, that was when you're working with a country that has 220 million people and needs to be helped and needs transformation. That is unbelievable. And connecting the dots here, the web summit When PortoLeg, they called me and said, look, we want to apply to be a host city to the Web Summit. This was like last minute and immediately I called and I overrun the VP of Portugal.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

I overrun it because I knew the global media partnerships of the web summit and I call her and say, look, what do you like wants to run for the web summit? But suddenly there was 70,000 people coming. It's crazy. And then I'm going to mention Philip start. Don't let me go without Philip start mentioning this. One of the biggest design in the world. He lives in Portugal.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

I overrun it because I knew the global media partnerships of the web summit and I call her and say, look, what do you like wants to run for the web summit? But suddenly there was 70,000 people coming. It's crazy. And then I'm going to mention Philip start. Don't let me go without Philip start mentioning this. One of the biggest design in the world. He lives in Portugal.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

There's a reason why we are the most secure country. in the continent. I think we're the third right now in the world. I think we're behind Iceland and New Zealand. Our confidence is changing and we learn the empathy and the compassion to embrace other people. And Philip Stark was saying this, I don't even want to work in Portugal because I don't want to destroy my paradise.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

There's a reason why we are the most secure country. in the continent. I think we're the third right now in the world. I think we're behind Iceland and New Zealand. Our confidence is changing and we learn the empathy and the compassion to embrace other people. And Philip Stark was saying this, I don't even want to work in Portugal because I don't want to destroy my paradise.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And this was such a loving, caring way of saying this. Obviously, I'm not stupid because we are a very aged country. We are surrounded by really old people, very knowledgeable, but we need younger generation. We're not able to have kids. And so basically for us, migration, it's natural. We have the biggest, the biggest community of Brazilians is obviously Portugal, due to the language.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And this was such a loving, caring way of saying this. Obviously, I'm not stupid because we are a very aged country. We are surrounded by really old people, very knowledgeable, but we need younger generation. We're not able to have kids. And so basically for us, migration, it's natural. We have the biggest, the biggest community of Brazilians is obviously Portugal, due to the language.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

The second biggest one, it's Ukraine, Ukrainian people. And it's not because of the war, it's because they already been here and they help the country to develop.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

The second biggest one, it's Ukraine, Ukrainian people. And it's not because of the war, it's because they already been here and they help the country to develop.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

The same way what happened with migration in US in the past, with all the brains from Germany to Jewish going to the US and bringing knowledge, bringing so much knowledge, capital, human capital and financial capital, of course, but both.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

The same way what happened with migration in US in the past, with all the brains from Germany to Jewish going to the US and bringing knowledge, bringing so much knowledge, capital, human capital and financial capital, of course, but both.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And there's no fast solutions. We know that in every kind of business, there's no fast solutions. I would love for us to be Sweden. I was in the ecosystem in Stockholm, and they are unbelievable, but they do. There are 4.5 million people, if I'm not wrong, in Sweden, and their GDP is crazy. Their level of literacy on every level, it's unbelievable.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

And there's no fast solutions. We know that in every kind of business, there's no fast solutions. I would love for us to be Sweden. I was in the ecosystem in Stockholm, and they are unbelievable, but they do. There are 4.5 million people, if I'm not wrong, in Sweden, and their GDP is crazy. Their level of literacy on every level, it's unbelievable.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

So for me, we're not still in that process at all. It's a long way to go. But when I see mentorship and when I see people and I see the talent that we're developing and learning from others, because so much good people from other countries, from other continents are coming to Portugal and bringing so much experience, so much talent, so much knowledge that we're evolving.

Chief Change Officer
#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

So for me, we're not still in that process at all. It's a long way to go. But when I see mentorship and when I see people and I see the talent that we're developing and learning from others, because so much good people from other countries, from other continents are coming to Portugal and bringing so much experience, so much talent, so much knowledge that we're evolving.