César Couto Ferreira

I never felt that they were going to come to Europe. I never felt they were going to come to Portugal. And I never felt I was going to get out of Portugal. I'm 49. This is almost like 22 years ago. And it happened. Suddenly, I got into MTV. I signed a deal with them. They launched MTV Portugal. And in 2003, I just moved to London. And everything was new to me.

I never felt that they were going to come to Europe. I never felt they were going to come to Portugal. And I never felt I was going to get out of Portugal. I'm 49. This is almost like 22 years ago. And it happened. Suddenly, I got into MTV. I signed a deal with them. They launched MTV Portugal. And in 2003, I just moved to London. And everything was new to me.

And this is the first step for me to discover the world by myself in this big company. And I was the youngest programming manager in Europe. And suddenly, I was working with my idol. I was surrounded by them. I have daily conversations with them. I was seeing my heroes, artists, people that I really love.

And this is the first step for me to discover the world by myself in this big company. And I was the youngest programming manager in Europe. And suddenly, I was working with my idol. I was surrounded by them. I have daily conversations with them. I was seeing my heroes, artists, people that I really love.

After two weeks in London, I was sitting down in coffee places and bars and clubs and hanging around with people that I admire. And this is a transformation for me. This is the transformation that I embraced for nine years almost at MTV. And I started with... MTV Portugal, then I launched MTV Bessafric as a mentor. I moved to MTV Italy. I launched MTV Greece.

After two weeks in London, I was sitting down in coffee places and bars and clubs and hanging around with people that I admire. And this is a transformation for me. This is the transformation that I embraced for nine years almost at MTV. And I started with... MTV Portugal, then I launched MTV Bessafric as a mentor. I moved to MTV Italy. I launched MTV Greece.

It was the first licensee in Europe, first full HD channel for MTV Europe. And that was crazy. You know, it's a R.E.M. last concert in Europe, 70,000 people to do the EMAs in Lisbon, 2005, you know, 1 billion people streaming and watching it. See, we already go into the direction of streaming.

It was the first licensee in Europe, first full HD channel for MTV Europe. And that was crazy. You know, it's a R.E.M. last concert in Europe, 70,000 people to do the EMAs in Lisbon, 2005, you know, 1 billion people streaming and watching it. See, we already go into the direction of streaming.

With MTV, with Vice, I'm happy with that. I know that I did a good job. I had an influence. And when you work with a global brand that has such a huge voice, you're going to do good. If you want to do good. And I did a good thing. So I'm really happy for that. And it's really easy to work in a global brand. It's so easy because things come to you.

With MTV, with Vice, I'm happy with that. I know that I did a good job. I had an influence. And when you work with a global brand that has such a huge voice, you're going to do good. If you want to do good. And I did a good thing. So I'm really happy for that. And it's really easy to work in a global brand. It's so easy because things come to you.

You just have to say, I work for MTV and everything's good. Everybody opens your doors. Then comes the failure part of things. Digital is not... performing well for us. And I think the future is in the digital world. And I knew Shane Smith from Vice. And I know the guys, the founders from Vice at the time. And I saw what they're doing in a very narcissistic way.

You just have to say, I work for MTV and everything's good. Everybody opens your doors. Then comes the failure part of things. Digital is not... performing well for us. And I think the future is in the digital world. And I knew Shane Smith from Vice. And I know the guys, the founders from Vice at the time. And I saw what they're doing in a very narcissistic way.

And I moved to Vice because it was the CNN of the streets as the claim said it at the time. And WPPE was on board. Everyone was on board. They were doing an amazing job at the time. So I moved to Vice. And from that on, I just decided, okay, I'm going to embrace technology, and I'm going to embrace innovation. I was already working in tech since 2009, but I couldn't tell anyone. I had a sidekick.

And I moved to Vice because it was the CNN of the streets as the claim said it at the time. And WPPE was on board. Everyone was on board. They were doing an amazing job at the time. So I moved to Vice. And from that on, I just decided, okay, I'm going to embrace technology, and I'm going to embrace innovation. I was already working in tech since 2009, but I couldn't tell anyone. I had a sidekick.

I had a friend of mine that was the founder also of this company, and we were just doing projects on the sidelines just for fun. It was a fun business at the time for me, but I was in love by tech. When you work with a multinational global love brand, Your IP, your intelligence belongs to them. You sign a waiver, it's normal. You just find that everything that you create belongs to them.

I had a friend of mine that was the founder also of this company, and we were just doing projects on the sidelines just for fun. It was a fun business at the time for me, but I was in love by tech. When you work with a multinational global love brand, Your IP, your intelligence belongs to them. You sign a waiver, it's normal. You just find that everything that you create belongs to them.

Now that's a really good question. And this is what politics say when they want to think about that question. I'm going to just think about that question. Definitely transformation never ends. We know that. Transformation never ends. What was the X factor? What was the moment that really made me change? I knew that I was a creative person. I always suffer from imposter syndrome. It's normal.

Now that's a really good question. And this is what politics say when they want to think about that question. I'm going to just think about that question. Definitely transformation never ends. We know that. Transformation never ends. What was the X factor? What was the moment that really made me change? I knew that I was a creative person. I always suffer from imposter syndrome. It's normal.

I need to change. And the industry was a little bit sick at the time. And there's an episode in my life, and a lot of people... don't know about this, but obviously when I moved to London, I was living in Camden Town. Camden Town is surrounded by artists. It's where everyone is. From Ricky Gervais to Amy Winehouse, everyone is there. And I was being immersed by that. And I met them.

I need to change. And the industry was a little bit sick at the time. And there's an episode in my life, and a lot of people... don't know about this, but obviously when I moved to London, I was living in Camden Town. Camden Town is surrounded by artists. It's where everyone is. From Ricky Gervais to Amy Winehouse, everyone is there. And I was being immersed by that. And I met them.