Cílán Doyle

So it's used to try to inflate so it can make them rise and fall in the water, okay?

But this particular fish that's found in this part of Ghana,

It's a catfish and it's got this big skeleton head.

It's got a very strong exoskeleton, so it's a heavy fish.

So for it to rise in the water, it needs an extra large swim bladder.

Which means lots of collagen.

Which means lots of collagen.

And the people in Africa, they eat every single part of the fish except the swim bladder.

That gets discarded.

So their idea was that if we could try and get the local fishermen to keep the swim bladder, to dry them out on top of their huts that they live in, and then we could somehow organise these to be collected...

and brought down to the capital and shipped to Ireland.

So that, number one, it would give this Irish company a huge resource and source of this collagen.

But from my perspective, more importantly, it would give much needed income to these people who, when I say, Pat, they had nothing, they had nothing.

So the idea would be they would get this fish collagen, the swim bladders, store them, dry them and sell them at a price to this cork company.

What an extraordinary idea.

Exactly.

And I mean, in terms of sort of environmentally friendly, this product was essentially being discarded.

So it was something that could be used.

You didn't need any sort of fancy drying techniques.

You could use the roofs, naturally dry it and naturally ship it.