Daanyal Saeed

So cynically, I would say they'll do just fine.

We're not entirely clear on that yet.

The short answer is, yes, they'll probably try to get around them in some form.

This is part of the reason why a partial ban doesn't work.

And this is why experts say partial bans don't work.

It's because gambling companies find new and creative ways to get around them.

The gambling companies have already lobbied really, really hard on this over the last three years.

In August 2024, it was reported that the then communications minister, now the attorney general, Michelle Rowland, had sort of met with a number of stakeholders, including the big wagering companies.

And the proposal at the time was something to the effect of two gambling ads an hour.

It was then reported in January that Anthony Albanese had come over the top and made a captain's call and vetoed gambling advertising reform before the 2025 election.

Now we're in early 2026 or a year on from that election.

We've seen a new minister and the proposal now is three gambling ads.

So it's an additional ad per hour on what gambling companies were sort of already exposed to.

So there's a criticism that has come with this latest suite of reforms from gambling companies that, oh, we weren't consulted on these changes.

And the reality is that gambling companies have been consulted in quite some depth for a really significant period of time.

So they're very aware of the machinations of this.

See, this is, I think, really interesting.

The short answer is I don't know.

The longer answer is maybe.

The coalition sort of very broadly support gambling advertising reform.