Dale Beaumont

But they're buying it normally at about $1.50 when they're doing those print runs.

So oftentimes, certainly in Australia and in America, you get maybe three months, maybe, if you're lucky, six months worth of bookshelf time.

But then it kind of disappears from the shelves.

And then basically, it's kind of up

to you so over the life of a book five to ten years you actually become the number one consumer the number one purchaser of your own book why why would you why would you why would you purchase your own why would you buy a bunch of your own book well if you're going to be speaking for the next 10 years at conferences and events and you want to have a book to actually sell you'll have to buy your own book back from your publisher in order to then sell that book in in at live events and uh

And expos, trade shows, those type of things.

So if you have distribution, which you do either online or through conferences and events, then you're buying your book back at $10 instead of the cost price of $1.50.

You can if you then want to send them straight to Amazon.

But in that moment, if you had your books physically there, people would spend $20, $25, whatever the cost of the book.

If you had a hardcover, it could even be up to $30 and you can sign it.

Or if you send them to Amazon, you'll probably make $1.50, maybe $2 if you're lucky because you get a 10% retail of the RRP.

So if the book sells for $20, then

you know, you're getting $2.

So it's just, you know, how much money do you want to make?

And do you want to have that convenience of kind of, uh, do you want to lug the book around the, uh, the country and take it with you everywhere you go?

Uh, that's really up to you.

Very good.

Our favorite business book is The E-Myth by Michael Gerber.

Probably be Larry Page.

I'm in Indonesia in Bali right now.